Programme Manager – Enterprise Transformation
Defaqto
Senior Director, Field Marketing
Salesforce
full-time
Posted on:
Location Type: Office
Location: Madrid • 🇪🇸 Spain
Visit company websiteJob Level
Senior
About the role
- Lead all aspects of Salesforce marketing for EMEA South, executing the go-to-market strategy
- Coordinate integrated regional marketing programs including brand awareness, solution and industry campaigns, events, hospitality, content, and digital marketing
- Partner with the EMEA South Leadership team to define and implement the region's marketing plan
- Collaborate with sales leadership to elevate pipeline visibility and drive continuous improvement initiatives
- Develop and evolve marketing plans with local PR, Government Affairs, international marketing and product stakeholders
- Manage marketing budget with careful prioritisation of efforts
- Develop and execute customer-driven, prioritised campaigns to increase demand, sales, and brand awareness
- Maintain and grow a strong marketing team culture; develop team through career and performance management with emphasis on diversity and inclusion
- Create compelling, differentiated messaging by industry and audience across the funnel
- Align and integrate efforts to encourage customer evangelism and deliver physical and virtual events
- Develop a data-driven digital strategy to drive pipeline, revenue and marketing goals
- Drive product and solution initiatives and new product introductions into the region; set and measure performance against objectives
- Represent Salesforce at international and corporate levels; act as spokesperson with media, analysts, partners, and customers
- Be an active member of the EMEA Marketing Leadership Team and Local leadership team Executive Committee
Requirements
- 15+ years experience in a management role, proven field marketing leader
- Significant experience in marketing with a strong focus on field marketing
- Dynamic people leader with proven ability to thrive in a matrix, multi-stakeholder environment
- Strong business acumen and ability to drive impact based on market trends and corporate strategy
- Great communicator; able to present to Senior Leadership, Sales, and Marketing
- Proven leadership skills developing and nurturing teams, talent and skills
- Natural collaborator and relationship builder across disciplines, time zones, and cultures
- Strong execution focus, sense of urgency, self-directed and resourceful
- Preference for ability to speak the local language
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Salesforce marketinggo-to-market strategydigital marketingcampaign managementbudget managementdata-driven strategyperformance measurementbrand awarenesscustomer-driven campaignsproduct introduction
Soft skills
leadershipcommunicationcollaborationrelationship buildingexecution focusself-directedresourcefulnessdynamic people leadershipmatrix managementteam development
