Salary
💰 $75,000 - $175,000 per year
About the role
- Own messaging and assets to support demand generation, field enablement, and customer marketing activity
- Develop annual product marketing plan in collaboration with field marketing
- Create go-to-market programs for new market segments and geographies
- Develop product messaging to be used across all media and customer engagement channels
- Lead global cross-functional launch and release marketing initiatives
- Build product awareness through PR, article placements, and social media
- Create campaigns to communicate tailored messages to specific audiences
- Lead release marketing activities
- Create content (e.g. product videos, website copy, blog posts, infographics) to articulate product benefits
- Create and maintain a library of sales tools, such as customer presentations and competitive materials
- Collaborate closely with global marketing, product strategy, product management, sales, and professional services
Requirements
- 5+ years of enterprise software product marketing experience
- Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging
- Able to work independently with little management oversight
- Proven ability to build relationships with other teams and across all levels
- Self-motivated, innovative, collaborative, creative, and analytical
- Strong project management skills with exceptional attention to detail
- Proven ability to excel in a fast-paced, adaptive environment
- Bachelor's degree required
- Nice to have: Experience marketing life sciences-specific applications