Salary
💰 $80,000 - $120,000 per year
About the role
- Plan, build, and execute event concepts and experiences targeting prospects and customers through industry conferences and our hosted events series
- Implement event programs while using creativity and expertise to develop outstanding scalable, in person experiences to drive new business and upsells
- Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue, and conversion against agreed pipeline goals
- Own pipeline targets, marketing lead funnel after events, and conversion metrics for go-to-market; improve and optimize events programs for maximum ROI
- Communicate regularly with stakeholders on program results and findings; aggregate results weekly, monthly and quarterly for marketing and sales leadership
- Work on multiple, simultaneous events requiring both strategic thinking and high-speed tactical execution
- Develop templated scalable event programs that will grow with the company
- Act as a trusted advisor to marketing and sales leadership and share field feedback to influence campaigns
Requirements
- 5-7+ years of proven experience in a B2B event marketing role
- Creative and innovative thinking with a willingness to take risk, iterate and learn
- Owns event execution and leads others (direct and indirect) to meet deadlines while maintaining quality of the work
- Proven ability to drive cross-functional collaboration across diverse sets of stakeholders
- Exceptional project and time management skills - highly organized, detailed focused, results-driven, and accountable
- Experience with planning and carrying out multiple, sophisticated marketing events and working towards strategic goals
- Excellent interpersonal skills to deal professionally with senior executives, sales team members, vendors and team members at all skill levels
- Self-starter, highly motivated, and excellent problem-solving, strategic and analytical capabilities
- Experience successfully managing third-party vendors, contractors and budgets (along with monthly reconciliation)
- Working knowledge of Salesforce CRM, Hubspot, Eventbrite, and other sales and marketing systems