EvenUp

Event Marketing Manager

EvenUp

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $80,000 - $120,000 per year

Job Level

Mid-LevelSenior

About the role

  • Plan, build, and execute event concepts and experiences targeting prospects and customers through industry conferences and our hosted events series
  • Implement event programs while using creativity and expertise to develop outstanding scalable, in person experiences to drive new business and upsells
  • Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue, and conversion against agreed pipeline goals
  • Own pipeline targets, marketing lead funnel after events, and conversion metrics for go-to-market; improve and optimize events programs for maximum ROI
  • Communicate regularly with stakeholders on program results and findings; aggregate results weekly, monthly and quarterly for marketing and sales leadership
  • Work on multiple, simultaneous events requiring both strategic thinking and high-speed tactical execution
  • Develop templated scalable event programs that will grow with the company
  • Act as a trusted advisor to marketing and sales leadership and share field feedback to influence campaigns

Requirements

  • 5-7+ years of proven experience in a B2B event marketing role
  • Creative and innovative thinking with a willingness to take risk, iterate and learn
  • Owns event execution and leads others (direct and indirect) to meet deadlines while maintaining quality of the work
  • Proven ability to drive cross-functional collaboration across diverse sets of stakeholders
  • Exceptional project and time management skills - highly organized, detailed focused, results-driven, and accountable
  • Experience with planning and carrying out multiple, sophisticated marketing events and working towards strategic goals
  • Excellent interpersonal skills to deal professionally with senior executives, sales team members, vendors and team members at all skill levels
  • Self-starter, highly motivated, and excellent problem-solving, strategic and analytical capabilities
  • Experience successfully managing third-party vendors, contractors and budgets (along with monthly reconciliation)
  • Working knowledge of Salesforce CRM, Hubspot, Eventbrite, and other sales and marketing systems
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