Product Marketing Manager
DeepHealth
Social Media Operations Advisor
Fannie Mae
full-time
Posted on:
Origin: • 🇺🇸 United States • District of Columbia, Virginia, Washington
Visit company websiteSalary
💰 $121,000 - $158,000 per year
Job Level
Mid-LevelSenior
About the role
- Help establish the social center of excellence and influence social strategy and governance for Fannie Mae
- Develop and lead the execution of social process and governance within social platforms including intake, publishing, and moderation guidelines, security management plans, escalation and crisis management
- Lead the development of channel strategies, social media playbook, publishing/moderation guidelines, standards for platforms
- Maintain the enterprise content calendar for all social media content supporting enterprise and business goals
- Represent the Social Media team across the enterprise as a social media subject matter expert and provide counsel for strategic activation while complying with regulations and mitigating risks
- Provide expertise for developing and advancing the digital content strategy to advance organizational objectives and line of business goals
- Develop strategies and designs to build new audiences and scale to expand reach
- Analyze social media data to derive actionable insights, leveraging metrics and trends to inform and optimize content strategies and publishing performance
- Identify opportunities for new strategies and tactics to test and learn
- Liaise with legal, compliance, media relations, and risk teams to assure social governance policies and procedures are met
- Assist in departmental budget management process
Requirements
- 6 years related experience in B2B and/or B2C marketing including digital marketing
- At least 3 years of social media marketing strategy experience, including publishing, monitoring, analyzing, planning, and executing social media content
- Expertise across major social platforms including: LinkedIn, Facebook, Instagram, X, YouTube, Pinterest, Snapchat, etc.
- Proficient in utilizing social media management platforms (such as Sprinklr, Sprout Social, Hootsuite, etc.)
- Exceptional written and verbal communication skills
- Ability to partner effectively with cross-functional teams (including senior stakeholders, creative teams, operations, legal, PR etc.)
- Ability to work autonomously and navigate ambiguity
- Ability to effectively work in a fast-paced, agile environment
- Ability to manage multiple projects simultaneously with flawless execution while adhering to tight timelines
- Love of test and learn – using research to ground thinking and strategy
- Self-starter who is comfortable navigating ambiguity and proactively solving problems
- Ability to rapidly prioritize and respond to changing business needs
- Bachelor's Level Degree (Required)
- Prior experience managing and tracking budget allocations (desired)
