Veeva Systems

Product Marketing Director

Veeva Systems

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $125,000 - $200,000 per year

Job Level

Lead

Tech Stack

Cloud

About the role

  • Develop an annual marketing plan in collaboration with field marketing
  • Create go-to-market programs for new offerings, market segments, and geographies
  • Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
  • Develop product messaging to be used across all media and customer engagement channels
  • Empower sales to communicate our products effectively to prospective customers
  • Lead global cross-functional launch and release marketing initiatives
  • Partner closely with product and market strategy to communicate product vision and upcoming functionality
  • Build product awareness through PR, article placements, and social media
  • Identify and promote customer success stories for marketing use
  • Create content such as thought leadership, videos, website copy, blog posts, and infographics
  • Create and maintain a library of sales tools, including customer presentations and competitive materials
  • Collaborate with global Marketing, Product Strategy, Product Management, Sales, and Professional Services to drive growth

Requirements

  • 7+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
  • Able to work independently with little management oversight
  • Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
  • Strong presentation skills
  • Ability to lead and influence across functions
  • Fast learner, detail-oriented, and must enjoy fast-paced work environments
  • Proven ability to build relationships with other teams and across all levels
  • Self-motivated, innovative, collaborative, creative, and analytical
  • Strong project management skills with exceptional attention to detail
  • Proven ability to excel in a fast-paced environment
  • Bachelor's degree
  • Success bringing innovative B2B offerings to market (nice to have)
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