Salary
💰 $125,000 - $200,000 per year
About the role
- Develop an annual marketing plan in collaboration with field marketing
- Create go-to-market programs for new offerings, market segments, and geographies
- Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
- Develop product messaging to be used across all media and customer engagement channels
- Empower sales to communicate our products effectively to prospective customers
- Lead global cross-functional launch and release marketing initiatives
- Partner closely with product and market strategy to communicate product vision and upcoming functionality
- Build product awareness through PR, article placements, and social media
- Identify and promote customer success stories for marketing use
- Create content such as thought leadership, videos, website copy, blog posts, and infographics
- Create and maintain a library of sales tools, including customer presentations and competitive materials
- Collaborate with global Marketing, Product Strategy, Product Management, Sales, and Professional Services to drive growth
Requirements
- 7+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
- Able to work independently with little management oversight
- Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
- Strong presentation skills
- Ability to lead and influence across functions
- Fast learner, detail-oriented, and must enjoy fast-paced work environments
- Proven ability to build relationships with other teams and across all levels
- Self-motivated, innovative, collaborative, creative, and analytical
- Strong project management skills with exceptional attention to detail
- Proven ability to excel in a fast-paced environment
- Bachelor's degree
- Success bringing innovative B2B offerings to market (nice to have)