Develop go-to-market marketing strategy, including messaging and positioning, with a strategic focus on maximising pipeline and conversion
Work closely with local sales, central marketing, and digital marketing teams to create and execute market-focused demand and field marketing programs that accelerate pipeline growth
Own content and integrated campaign strategy and execution, working collaboratively with agencies, influencers and partners across sales, growth, and wider marketing functions
Lead complex, cross-functional initiatives that drive the business forward, ensuring pipeline growth and alignment across multiple teams and stakeholders
Drive growth at the market level by developing and reporting on key KPIs, assessing pipeline health, and activating lead acceleration plans
Conduct in-depth customer and market research to gain insights into target audiences and personas, informing strategic decisions on where and how to win
Identify and account for regional differences for DACH across global GTM, tailoring marketing strategies with a market lens
Contribute to broader team initiatives, leverage insights to inform program and content needs, and track ROI and budget
Requirements
7-10+ years of experience in regional/growth marketing, with the majority focused on the DACH market
Proven success in developing demand generation strategies and uncovering new marketing channels for growth in the DACH region
Deep knowledge of the DACH market and experience finding target audiences through market-specific channels and partners
Innovative mindset with a "hacker’s mentality" and relentless drive to find new ways to achieve goals
Strong analytical skills with a history of measuring and enhancing marketing channel performance
Excellent communication and collaboration skills across multiple teams and stakeholders on a global scale
Superior verbal and written communication skills; ability to engage directly with executives and senior leaders
Written and verbal fluency in English and German (native-level) is required