Salesforce

Senior Analyst, Paid Search

Salesforce

full-time

Posted on:

Origin:  • 🇺🇸 United States • Illinois, Washington

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Salary

💰 $101,900 - $140,200 per year

Job Level

Senior

Tech Stack

SFDCTableau

About the role

  • The Digital Marketing Senior Analyst plays a key strategic role in managing Salesforce’s global paid search efforts, with a focus on agency partnership oversight, stakeholder alignment, and cross-functional collaboration.\n
  • Serve as the primary liaison between internal stakeholders and the external media agency for global paid search campaigns across Google Ads, Microsoft Ads, and SA360.\n
  • Partner with Product Marketing, Global Campaigns, and Media Planners to develop and communicate campaign strategies and objectives to the agency.\n
  • Oversee agency execution to ensure it aligns with Salesforce’s goals, budgets, timelines, and creative direction—providing guidance, feedback, and strategic input.\n
  • Review and interpret campaign performance via reports and dashboards, surfacing trends, insights, and optimization recommendations to stakeholders in monthly and quarterly performance presentations.\n
  • Support and guide the agency in A/B testing strategies, creative experimentation, landing page alignment, and bid strategy evolution.\n
  • Collaborate cross-functionally with regional marketing teams, SEO, analytics, content, and product teams to ensure paid search aligns with broader marketing initiatives.\n
  • Ensure campaign governance by monitoring tracking implementation, naming conventions, data quality, and adherence to brand and legal standards.\n
  • Keep stakeholders informed through clear, regular performance updates, strategic reviews, and quarterly business review inputs.

Requirements

  • 3–5 years of experience in digital marketing or paid media, ideally in B2B or SaaS industries.\n
  • Strong understanding of paid search platforms (Google Ads, Microsoft Ads, SA360), performance metrics, and optimization levers.\n
  • Proven experience managing or partnering with digital agencies to deliver marketing results.\n
  • Demonstrated ability to translate performance data into compelling insights and business decisions.\n
  • Excellent project management and cross-functional collaboration skills.\n
  • Proficiency in data analysis and visualization tools (Tableau, Excel, Looker Studio, etc.).\n
  • Bachelor's degree in Marketing, Business, Communications, or a related field.