Director of Email Marketing, Retention, Lifecycle, Loyalty
BluZinc
Node.js
Lifecycle Marketing Manager, Klaviyo Liquid Scripting
Ruggable
full-time
Posted on:
Location Type: Office
Location: Los Angeles • California • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $130,000 per year
Job Level
Mid-LevelSenior
About the role
- Manage, optimize, and maintain automated Email and SMS flows in Klaviyo and Postscript, using advanced branching and conditional logic, global segmentation with nuanced suppression rules, and dynamic customization through Klaviyo Liquid
- Own the strategy, segmentation, and execution of Direct Mail and Paid Media retargeting programs to support lifecycle goals
- Build and refine segmentation strategies to deliver highly personalized, relevant messaging and content across all lifecycle channels
- Partner with Brand, Creative, and Paid Media teams to align content, timing, and messaging across the customer journey; support rebuilding automations that better tell our brand story and reinforce trust
- Regularly analyze and report on performance metrics—using insights to drive optimization, inform strategic decisions, and identify new lifecycle opportunities
- Plan and execute A/B tests and experiments to increase conversion, engagement, channel-level revenue, repeat orders, and LTR
- Act as the internal Klaviyo subject matter expert, bringing more execution in-house and reducing reliance on external agencies
- Partner with the Senior Director of Lifecycle Marketing to execute the lifecycle roadmap, scale segmentation strategy, and own day-to-day management of flow/automated lifecycle programs
Requirements
- 4–6 years in Lifecycle Marketing, CRM, Email/SMS Marketing, or related roles—preferably for a DTC or eCommerce brand
- Proven track record of owning channel strategy and execution, including Direct Mail and/or Paid Media retargeting
- Advanced Klaviyo experience: building complex flows with nuanced rules and exclusions, advanced segmentation, suppression logic, conditional splits, and Klaviyo Liquid scripting
- Strong understanding of customer segmentation, personalization tactics, and lifecycle marketing strategies
- Analytical and data-driven mindset, with the ability to interpret results, identify trends, and make optimization recommendations
- Excellent project management skills with the ability to manage multiple projects/flows/campaigns in a fast-paced environment
- Strong cross-functional collaboration skills and a proactive approach to problem-solving
- Preferred: creative and storytelling mindset to plan an engaging email & SMS calendar
- Preferred: Experience with a global brand on Shopify
- Preferred: Proficiency in Microsoft Excel
- Preferred: Familiarity with marketing technologies like Chord (CDP) and Postscript (SMS)
Benefits
- $115,000-130,000 per year base salary
- An annual bonus percentage that varies based on level of role and business performance
- Employer matching (up to 3% of base salary) for company sponsored 401K plan
- Competitive compensation and benefits packages
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
KlaviyoEmail MarketingSMS MarketingDirect MailPaid Media RetargetingSegmentation StrategyA/B TestingKlaviyo LiquidData AnalysisLifecycle Marketing
Soft skills
Project ManagementCross-functional CollaborationProblem-solvingAnalytical MindsetCreativityStorytellingProactive ApproachCommunication
