Creative Lead
Future
Social Media Creative Strategist, Beauty
Trafilea Tech E-commerce Group
full-time
Posted on:
Origin: • 🇺🇾 Uruguay
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead the creation and execution of platform-native strategies to drive brand awareness, performance, and channel differentiation for Trafilea beauty brands
- Generate bold, trend-driven content ideas that resonate with platform culture (TikTok, IG, YouTube, etc.) focusing on UGC-style storytelling, virality, and community-building
- Own a modular, real-time content calendar adapted to seasonal, cultural, and platform shifts—defining each channel’s voice, role, and publishing rhythm
- Track and analyze channel-specific KPIs weekly and monthly and extract actionable insights to optimize performance through testing and iteration
- Collaborate with creators and ambassadors and own/grow the Brand Ambassador Program
- Lead relaunch and growth of TikTok, YouTube, and Podcast content strategy and build high-impact content pillars and creative formats
- Partner with Customer Care team for aligned brand tone and join weekly tactical meetings with Social Media and Brand teams
- Proactively monitor trends to keep the brand culturally relevant and top-of-mind
Requirements
- Bachelor’s degree in Marketing, Business, Communication, or a related field
- 5–7 years of experience growing brand presence across social platforms in DTC, E-Commerce, or consumer brand environments
- Proven ability to build and execute differentiated strategies across TikTok, Instagram, YouTube, and Podcast, with deep understanding of native formats, tone, and platform dynamics
- Hands-on experience launching and scaling UGC campaigns, community pages, creator partnerships, and viral content initiatives
- Strong creative instincts and storytelling abilities
- Excellent communication skills with a clear, engaging tone adaptable to multiple formats and audiences
- Highly analytical and data-driven, using performance insights to optimize creative direction and strategy
- Self-starter who owns projects end-to-end and delivers consistently in fast-paced, evolving environments
- Collaborative and solutions-oriented, with the ability to thrive in test-and-learn environments and proactively remove blockers
- Nice to have: Experience scaling podcast and YouTube content strategies
- Nice to have: Familiarity with tools like Asana, Grin, Sprout Social, or similar platforms
- Nice to have: Background working with customer care or CRM teams to ensure brand-aligned communication across touchpoints
