Define and implement end-to-end lifecycle strategies and tactics for customer retention and growth across email, push notifications, in-app messaging, and future channels.
Contribute to road-mapping and strategy with the broader Retention & Engagement team.
Manage stakeholders and plan communications; collaborate with other teams for strategic planning and development.
Develop new use cases and design automations, dynamic programs and manual campaigns to maximise retention and customer lifetime value.
Establish and execute a test-and-learn strategy to optimise communications effectiveness across channels and programs.
Measure performance and develop reports for CRM programs; work closely with Data and Analytics teams to track and optimise customer engagement and loyalty.
Collaborate with Marketing, Content, and Trading teams to support and develop cross-channel initiatives.
Partner with Product to enhance customer experience and retention throughout the end-to-end journey and implement actions to mitigate churn.
Project management of agency relationships to ensure delivery, provide feedback, and act in SkyShowtime's best interest.
Requirements
Experience in CRM, lifecycle marketing, digital marketing, and multi-channel programs.
Excellent understanding of email, push notification and in-app messaging, preferably from a B2C subscription-oriented business.
Strong analytical skills and proficiency in Excel, web analytics tools, and other relevant data analysis platforms.
Skilled in targeting/segmentation, A/B testing, and optimisation for conversion and engagement.
Proven ability to handle multiple projects and deliver results, working both strategically and tactically.
Exceptional collaboration and teamwork skills.
Ambitious, resilient, agile, self-starter.
High standards of excellence and attention to detail.
Creative mindset and ability to propose new ideas proactively.
Passion for delivering and ensuring best-in-class customer experiences and journeys.
Experience working across multiple markets and cultures (desired).
Must be fluent in English; additional European language capabilities are a plus.
ATS Keywords
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