SkyShowtime

Retention and Monetization Manager

SkyShowtime

full-time

Posted on:

Location Type: Hybrid

Location: Amsterdam • 🇳🇱 Netherlands

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Job Level

Mid-LevelSenior

About the role

  • Define and implement end-to-end lifecycle strategies and tactics for customer retention and growth across email, push notifications, in-app messaging, and future channels.
  • Contribute to road-mapping and strategy with the broader Retention & Engagement team.
  • Manage stakeholders and plan communications; collaborate with other teams for strategic planning and development.
  • Develop new use cases and design automations, dynamic programs and manual campaigns to maximise retention and customer lifetime value.
  • Establish and execute a test-and-learn strategy to optimise communications effectiveness across channels and programs.
  • Measure performance and develop reports for CRM programs; work closely with Data and Analytics teams to track and optimise customer engagement and loyalty.
  • Collaborate with Marketing, Content, and Trading teams to support and develop cross-channel initiatives.
  • Partner with Product to enhance customer experience and retention throughout the end-to-end journey and implement actions to mitigate churn.
  • Project management of agency relationships to ensure delivery, provide feedback, and act in SkyShowtime's best interest.

Requirements

  • Experience in CRM, lifecycle marketing, digital marketing, and multi-channel programs.
  • Excellent understanding of email, push notification and in-app messaging, preferably from a B2C subscription-oriented business.
  • Strong analytical skills and proficiency in Excel, web analytics tools, and other relevant data analysis platforms.
  • Skilled in targeting/segmentation, A/B testing, and optimisation for conversion and engagement.
  • Proven ability to handle multiple projects and deliver results, working both strategically and tactically.
  • Exceptional collaboration and teamwork skills.
  • Ambitious, resilient, agile, self-starter.
  • High standards of excellence and attention to detail.
  • Creative mindset and ability to propose new ideas proactively.
  • Passion for delivering and ensuring best-in-class customer experiences and journeys.
  • Experience working across multiple markets and cultures (desired).
  • Must be fluent in English; additional European language capabilities are a plus.

ATS Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRMlifecycle marketingdigital marketingmulti-channel programsemail marketingpush notificationsin-app messagingA/B testingdata analysisweb analytics
Soft skills
analytical skillscollaborationteamworkproject managementattention to detailcreativitystrategic thinkingtactical executionresilienceself-starter
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