Email Marketing Lead
BMG Money
Cloud
Director of Email Marketing, Retention, Lifecycle, Loyalty
BluZinc
full-time
Posted on:
Location: Florida • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $175,000 per year
Job Level
Lead
Tech Stack
Node.js
About the role
- Senior Digital Marketing Manager / Director of Lifecycle Marketing job opening for a Florida founded, fully remote USA based virtual team who have grown this not long ago start up to $130MM Revenue over the last few years investing for continued global growth.
- Your expertise must include Klaviyo, Email, CRM, SMS, Braze, activation, retention, loyalty, churn reduction in a D2C online training courses, digital coaching business with direct response and video sales letter marketing expertise.
- Depending on experience, base compensation $140K-$170K + bonus + benefits.
- Are you a retention powerhouse who lives and breathes data-driven personalization and customer journey mapping?
- Join our fast-growing DTC brand as Senior Lifecycle Marketing Manager and own the full-funnel strategy across email, SMS, direct mail, app push, and phone touchpoints.
- You’ll architect intelligent, behavior-based messaging flows that engage customers at every stage—onboarding, first purchase, repeat, cross-sell, reactivation—maximizing LTV while minimizing fatigue.
- What You’ll Do
- Lead the end-to-end lifecycle strategy and automation roadmap
- Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms
- Implement real-time data triggers and advanced segmentation
- Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels
- Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV
- Own platform performance reporting, journey audits, and continuous improvement cycles What You Bring
- 6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments
- Proven success scaling personalized multi-channel journeys
- Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship
- Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic
- Comfortable building systems that integrate CRM, CDP, and data warehouse insights
- Excellent project management and cross-functional collaboration chops
- You’ve worked with subscription, mobile-first, or physical/digital hybrid products.
Requirements
- 6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments
- Proven success scaling personalized multi-channel journeys
- Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship
- Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic
- Comfortable building systems that integrate CRM, CDP, and data warehouse insights
- Excellent project management and cross-functional collaboration chops
- You’ve worked with subscription, mobile-first, or physical/digital hybrid products.
