BluZinc

Director of Email Marketing, Retention, Lifecycle, Loyalty

BluZinc

full-time

Posted on:

Origin:  • 🇺🇸 United States • Florida

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Salary

💰 $140,000 - $175,000 per year

Job Level

Lead

Tech Stack

Node.js

About the role

  • Senior Digital Marketing Manager / Director of Lifecycle Marketing job opening for a Florida founded, fully remote USA based virtual team who have grown this not long ago start up to $130MM Revenue over the last few years investing for continued global growth.
  • Your expertise must include Klaviyo, Email, CRM, SMS, Braze, activation, retention, loyalty, churn reduction in a D2C online training courses, digital coaching business with direct response and video sales letter marketing expertise.
  • Depending on experience, base compensation $140K-$170K + bonus + benefits.
  • Are you a retention powerhouse who lives and breathes data-driven personalization and customer journey mapping?
  • Join our fast-growing DTC brand as Senior Lifecycle Marketing Manager and own the full-funnel strategy across email, SMS, direct mail, app push, and phone touchpoints.
  • You’ll architect intelligent, behavior-based messaging flows that engage customers at every stage—onboarding, first purchase, repeat, cross-sell, reactivation—maximizing LTV while minimizing fatigue.
  • What You’ll Do
  • Lead the end-to-end lifecycle strategy and automation roadmap
  • Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms
  • Implement real-time data triggers and advanced segmentation
  • Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels
  • Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV
  • Own platform performance reporting, journey audits, and continuous improvement cycles What You Bring
  • 6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments
  • Proven success scaling personalized multi-channel journeys
  • Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship
  • Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic
  • Comfortable building systems that integrate CRM, CDP, and data warehouse insights
  • Excellent project management and cross-functional collaboration chops
  • You’ve worked with subscription, mobile-first, or physical/digital hybrid products.

Requirements

  • 6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments
  • Proven success scaling personalized multi-channel journeys
  • Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship
  • Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic
  • Comfortable building systems that integrate CRM, CDP, and data warehouse insights
  • Excellent project management and cross-functional collaboration chops
  • You’ve worked with subscription, mobile-first, or physical/digital hybrid products.