Senior Staff Marketing Manager – Global Healthcare Customer Segment
Illumina
Marketing Manager
RQI Partners, LLC
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $85,000 - $90,000 per year
Job Level
Mid-LevelSenior
About the role
- Responsible for program marketing, collateral, tools and resources of the Alliance Resuscitation Portfolio to support the Digital Distribution Network
- Focus on program launch coordination, education, sales enablement, demand generation, and distributor success
- Coordinate the launch and communication of new programs including go-to-market strategy, product positioning, launch execution, and coordination with distributors in the Americas
- Drive market campaigns and activities for the existing portfolio; generate and nurture leads to grow distributor business toward financial & subscriber goals
- Develop marketing collateral, content, and tools for promotion, sales, and support of the Alliance Resuscitation portfolio for the Digital Distribution Market
- Provide training and support to Distributors to ensure readiness to sell
- Develop and coordinate digital marketing: webinars, social media, digital advertisement, and email campaigns
- Provide channel-specific support for program, channel, and pricing
- Track and measure marketing channel performance to ensure ROI
- Communication to Digital Distributors within the Americas region
Requirements
- Bachelor’s Degree required in a relevant subject – e.g. business or marketing.
- Minimum 3-5 years’ experience in marketing or communications.
- Strong interpersonal skills and cultural awareness.
- 30% travel, domestic, depending on business needs.
- Background in the healthcare field and/or hospital market preferred.
- Experience with Adobe Design Software (InDesign, Photoshop, Illustrator) preferred.
