Rovensa Next España

Marketing Communications Manager

Rovensa Next España

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Develop and implement marketing activities to drive revenue growth in OGT’s product portfolio (CytoCell, CytoSure and SureSeq) in North America
  • Ideate, implement and drive direct marketing activities including organic (Social Media), digital (3rd Party Advertising), PPC (GoogleAds) and direct mailers
  • Define the channel strategy for North American marketing campaigns
  • Challenge conventional approaches and develop innovative communication strategies
  • Work with Regional Marketing Manager and North American Sales to identify high-ROI activities and support marketing/sales funnel
  • Support creation of customer-centric marketing campaigns/projects and materials with Global Marketing and sales teams
  • Contribute to profiling of contacts and account analysis to ensure relevant marketing activities
  • Evaluate campaign effectiveness and provide metrics and optimisation suggestions
  • Own and lead tradeshow/event management: planning, booking, execution, post-event follow-up, logistics, shipping, catering, material production and communications
  • Create and drive tradeshow commercial strategy for North America and manage relationships with tradeshow providers
  • Plan and implement pre- and post-event marketing communications and analyse/report on tradeshows
  • Manage OGT’s on-site presence for conference set-up, take-down, packing and shipping
  • Manage stock and fulfilment of marketing materials; contribute to ideation and creation of marketing tools in adherence to brand guidelines
  • Manage third-party agency relationships to deliver assets and collateral
  • Act as Brand Guardian ensuring all materials stay true to voice and vision
  • CRM customer database data entry and maintenance; contribute to competitor database
  • Budget management: maintain detailed budget and raise purchase orders

Requirements

  • Educated to degree level in life sciences or business management
  • 3-5 years experience in a Marketing Communications role, with extensive experience of tradeshow management
  • Experience of working in the Life Sciences industry
  • Demonstratable experience in implementing effective marketing and advertising activities, both directly and via 3rd party advertisers
  • Strong written and verbal communication skills with experience of crafting compelling stories and messages for a technical audience
  • Experience in project management – including budgetary responsibility and internal relationship management
  • A motivated team player who is able to work both independently and in a nationally/globally dispersed team
  • Exceptional attention to detail and strong organisational skills
  • Knowledge of OGT’s technologies (FISH, arrays and NGS) (desirable)
  • Previous marketing experience in a B2B setting (desirable)
  • Familiar in the use of Customer Relationship Management (CRM) databases (Microsoft Dynamics) (desirable)
  • Right to work must be established during recruitment process