Staff NetSuite Consultant
Bryant Park Consulting
ERPGoOracle
Product Marketing Manager
Cognyte
full-time
Posted on:
Origin: • 🇺🇸 United States • Washington
Visit company websiteSalary
💰 $125,000 - $140,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Go
About the role
- Plan and execute product launches, feature rollouts, and lifecycle marketing initiatives (Go-to-Market)
- Work closely with business stakeholders to maximize business potential of existing/new customers (Customer Expansion)
- Create sales collateral, battle cards, training materials, and presentations to support the go-to-market teams (Sales Enablement)
- Develop clear and differentiated messaging and value propositions (Positioning & Messaging)
- Collaborate with Corporate Marketing to generate and execute marketing campaigns; develop customer case studies and success stories; drive brand awareness initiatives in North America (Campaign Strategy)
- Analyze market trends and follow competitors’ product campaigns (Competition and Market Trends)
- Research and identify strategic industry events, conferences, and trade shows and provide pre-event, on-site, and post-event support to the sales team (Event Support & Field Marketing)
- Drive go-to-market strategies and marketing initiatives in the United States; collaborate with sales and product teams to accelerate market penetration
Requirements
- 5 – 7 years of experience in Product Marketing, Brand Marketing, or related roles (experience level may vary by company)
- Strong understanding of product lifecycle, go-to-market strategies, and customer segmentation
- Excellent communication, storytelling, and presentation skills
- Experience in cross-functional collaboration, especially with Product Management, Corporate Marketing and Sales
- Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus)
- Familiarity with intelligence practices and technologies – a big advantage
- Willingness to travel for at least 15%
- Location: Washington DC area is a plus
