Rovensa Next España

Communications

• Develop and implement marketing activities to drive revenue growth in OGT’s product portfolio (CytoCell, CytoSure and SureSeq) in North America
• Ideate, implement and drive direct marketing activities including organic (Social Media), digital (3rd Party Advertising), PPC (GoogleAds) and direct mailers
• Define the channel strategy for North American marketing campaigns
• Challenge conventional approaches and develop innovative communication strategies
• Work with Regional Marketing Manager and North American Sales to identify high-ROI activities and support marketing/sales funnel
• Support creation of customer-centric marketing campaigns/projects and materials with Global Marketing and sales teams
• Contribute to profiling of contacts and account analysis to ensure relevant marketing activities
• Evaluate campaign effectiveness and provide metrics and optimisation suggestions
• Own and lead tradeshow/event management: planning, booking, execution, post-event follow-up, logistics, shipping, catering, material production and communications
• Create and drive tradeshow commercial strategy for North America and manage relationships with tradeshow providers
• Plan and implement pre- and post-event marketing communications and analyse/report on tradeshows
• Manage OGT’s on-site presence for conference set-up, take-down, packing and shipping
• Manage stock and fulfilment of marketing materials; contribute to ideation and creation of marketing tools in adherence to brand guidelines
• Manage third-party agency relationships to deliver assets and collateral
• Act as Brand Guardian ensuring all materials stay true to voice and vision
• CRM customer database data entry and maintenance; contribute to competitor database
• Budget management: maintain detailed budget and raise purchase orders

Marketing Communications Manager