Direct Response TV Media Buyer
Property Leads
Marketing Specialist
RIVIA Mind
full-time
Posted on:
Location Type: Remote
Location: Remote • Connecticut, Florida, Kansas, Kentucky, Massachusetts, New Jersey, New York, Pennsylvania, South Carolina, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $65,000 - $73,000 per year
Job Level
Mid-LevelSenior
About the role
- Support day-to-day execution across social media, content creation, external functions (conferences), and reporting
- Coordinate social media content, blog posts, newsletters, and email campaigns
- Support content development and provider directories as needed
- Contribute to multi-channel campaign planning and creative brief documentation
- Execute campaign strategy across digital and offline channels
- Track campaign performance, metrics, website analytics, and KPIs; format data for reporting
- Support messaging, positioning, and campaign targeting through market research and competitive insights
- Provide logistics and marketing support for conferences, webinars, partner events, and community engagement
- Execute ad-hoc Marketing Ops projects and cross-functional collaboration (referral pages/forms, partnerships, workflow needs)
- Provide direct support to the Director of Marketing on operations, workflow processes, and task coordination (e.g., Monday.com)
- Facilitate creative brief development, coordinate stakeholder inputs, align timelines, and ensure brand/content standards
- Ensure marketing materials and communications reflect Rivia Mind's mission, brand guide, and messaging framework
- Manage social media channels and outcomes, design visuals and content with minimal support, and collaborate on content strategy
- Coordinate, design, quality control, and publish multiple monthly newsletters to distinct audience segments
- Engage with the Content Writer to craft or edit blog posts, email campaigns, and internal initiatives
- Create basic visual assets (social graphics, flyers, slide templates) using Google Suite, Canva, or Adobe
- Develop or tailor marketing content for distinct audience segments (patients, providers, universities, internal staff)
- Assist with development and distribution of multi-channel marketing campaigns and advertising support
- Conduct market and competitor research to inform outreach and campaign strategy
- Serve as secondary owner for provider directory management systems and support website/profile upkeep
- Promote a friendly, collaborative work culture that encourages co-learning and well-being
Requirements
- Education in Marketing, Communications, Journalism, or similar (or equivalent experience)
- 3-5 years of experience in a marketing, communications, or content-related role (healthcare, wellness, or mission-driven organizations a plus)
- This is not an entry-level or support role; candidates must show strategic thinking and creative execution across multiple channels
- Experienced with fully remote work, including demonstrated discipline and work management
- Excellent writing, editing, and communication skills
- Awareness of audience segmentation and ability to adapt messaging and format for varied stakeholder groups (i.e., patients, providers, universities, internal staff)
- Requires demonstrated experience in independently managing marketing campaigns and content strategy
- Proficiency with social media platforms (Instagram, LinkedIn, Facebook) and scheduling tools (e.g., Buffer, Later, Sprout Social)
- Basic graphic design ability using Canva, Adobe Creative Suite, or similar tools
- Organized, detail-oriented, and comfortable managing multiple priorities
- Collaborative, open to feedback, and curious
- Passion for mental health and a deep respect for inclusive, stigma-free communication
- Familiarity with CRMs and email marketing tools (e.g., Mailchimp, Salesforce, Monday.com) is a plus
- Analytical mindset with the ability to track, interpret, and report on performance data
- Applicants must be authorized to work in the United States; employer is unable to sponsor work visas at this time
Benefits
- Medical Coverage - HDHP, PPO or PPO Buy-Up
- Health Savings Account, Flexible Spending Account, and Dependent Care Account Options
- Dental & Vision Insurance
- Whole-Body Wellness Offerings if Enrolled in one of our three Aetna Medical Plans
- Front Loaded Paid Time Off (PTO)
- Observed Holidays & Annual Office Closure
- Medical & Parental Leave (in accordance with State and Federal Laws)
- Bereavement Leave / Pet Bereavement Leave
- Competitive Pay
- 401(k) Retirement Plan and employer match
- Employee Referral Program
- Transit and Parking Voluntary Benefit
- Professional Development Stipend after 1st Work Anniversary
- Paid Professional Development Days after 1st Work Anniversary
- Learning & Development Resources
- Short-Term & Long-Term Disability
- Group Life/AD&D Insurance
- Employee Assistance Program (EAP)
- Voluntary Benefits
- Quarterly Wellness Activities
- Remote work environment
- Flexible work schedule options: Monday through Friday, 8 AM - 4 PM, 9 AM - 5 PM, or 10 AM - 6 PM EST
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content creationcampaign strategymarket researchaudience segmentationwritingeditinggraphic designdata analysisperformance trackingemail marketing
Soft skills
strategic thinkingcreative executionorganizationdetail-orientedcollaborationopen to feedbackcuriositydisciplinecommunicationadaptability
