Property Leads

Direct Response TV Media Buyer

Property Leads

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

JuniorMid-Level

About the role

  • Own media buying for national linear cable TV campaigns from end to end
  • Identify, negotiate, and secure highly efficient DR inventory across cable networks and dayparts
  • Optimize buys for cost-per-lead and ROAS, not just impressions or GRPs
  • Coordinate with internal growth team to align buys with landing pages, creative, and call tracking
  • Monitor pacing, air dates, clearance rates, and performance daily
  • Manage relationships with TV networks, rep firms, and DR media sellers
  • Test and scale new stations, programs, and formats based on performance
  • Report on KPIs including spend, CPL, conversion rate, lead quality, and return on ad spend
  • Drive high-volume, low-cost leads at strong CPLs and ROAS

Requirements

  • 2–5+ years experience buying direct response linear TV, ideally across national cable networks
  • Deep understanding of DR metrics (CPL, CPV, frequency, clearance, etc.)
  • Proven ability to negotiate low CPMs and uncover undervalued remnant inventory
  • Strong working knowledge of media planning tools, spreadsheets, and tracking workflows
  • Comfortable operating independently and making fast decisions with imperfect information
  • Analytical mindset—you can spot patterns in performance and adjust strategy accordingly
  • Strong communication skills with vendors, reps, and internal stakeholders
  • Bonus: Experience with call tracking tools, attribution platforms, or lead generation funnels
  • Bonus: Familiarity with response forecasting and historical clearance data
  • Bonus: Prior experience working at a DR agency or in-house buying team
  • Bonus: Exposure to programmatic or CTV buying (a plus, not required)
Benefits
  • 100% remote – work from anywhere
  • Competitive compensation with upside potential
  • Fast-moving team, low bureaucracy, high ownership

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media buyingdirect response (DR) metricscost-per-lead (CPL)return on ad spend (ROAS)negotiationmedia planningperformance analysisprogrammatic buyingcall trackinglead generation
Soft skills
analytical mindsetstrong communicationindependent decision-makingpattern recognitionrelationship management