Senior Marketing Manager, Segment Lead – Prenatal/NBS
GeneDx
Direct Response TV Media Buyer
Property Leads
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Own media buying for national linear cable TV campaigns from end to end
- Identify, negotiate, and secure highly efficient DR inventory across cable networks and dayparts
- Optimize buys for cost-per-lead and ROAS, not just impressions or GRPs
- Coordinate with internal growth team to align buys with landing pages, creative, and call tracking
- Monitor pacing, air dates, clearance rates, and performance daily
- Manage relationships with TV networks, rep firms, and DR media sellers
- Test and scale new stations, programs, and formats based on performance
- Report on KPIs including spend, CPL, conversion rate, lead quality, and return on ad spend
- Drive high-volume, low-cost leads at strong CPLs and ROAS
Requirements
- 2–5+ years experience buying direct response linear TV, ideally across national cable networks
- Deep understanding of DR metrics (CPL, CPV, frequency, clearance, etc.)
- Proven ability to negotiate low CPMs and uncover undervalued remnant inventory
- Strong working knowledge of media planning tools, spreadsheets, and tracking workflows
- Comfortable operating independently and making fast decisions with imperfect information
- Analytical mindset—you can spot patterns in performance and adjust strategy accordingly
- Strong communication skills with vendors, reps, and internal stakeholders
- Bonus: Experience with call tracking tools, attribution platforms, or lead generation funnels
- Bonus: Familiarity with response forecasting and historical clearance data
- Bonus: Prior experience working at a DR agency or in-house buying team
- Bonus: Exposure to programmatic or CTV buying (a plus, not required)
Benefits
- 100% remote – work from anywhere
- Competitive compensation with upside potential
- Fast-moving team, low bureaucracy, high ownership
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media buyingdirect response (DR) metricscost-per-lead (CPL)return on ad spend (ROAS)negotiationmedia planningperformance analysisprogrammatic buyingcall trackinglead generation
Soft skills
analytical mindsetstrong communicationindependent decision-makingpattern recognitionrelationship management
