Property Leads

Artificial Intelligence

• Generate bulk AI-created videos and images aligned with brand guidelines.
• Deliver a high volume of creatives daily without compromising quality.
• Customize content to match brand voice, aesthetics, and messaging.
• Constantly research, test, and implement new AI tools, software, and techniques.
• Optimize workflows to scale production efficiently.
• Stay updated on AI trends, innovations, and best practices in content creation.

AI Creative Specialist – Video & Image Production

Performance Marketing

• Copywriting for Performance
• Write and test compelling copy for paid ads across Meta, TikTok, Google, and YouTube
• Craft headlines, primary text, CTAs, scripts , and short-form hooks that align with each platform’s audience behavior
• Adapt messaging for various funnel stages (TOFU, MOFU, BOFU) to optimize conversions
• Collaborate with designers and video editors to align visuals and copy for cohesive creative execution
• Creative Strategy & Optimization
• Develop multiple copy variations for A/B testing and analyze performance metrics like CTR, CPA, ROAS, and conversion rate
• Use data insights and feedback from the Paid Media team to refine messaging and improve outcomes
• Research competitors, market trends, and ad libraries to identify new creative angles
• Maintain an organized library of top-performing headlines, hooks, and frameworks
• AI & Automation
• Leverage AI tools such as ChatGPT, Jasper, Copy.ai, ElevenLabs, HeyGen, or Runway to assist in scriptwriting, ideation, and ad copy generation
• Experiment with AI-driven testing to quickly iterate and scale winning copy
• Collaboration & Workflow
• Work with the Creative, Media Buying, and Strategy teams to ensure copy aligns with campaign goals
• Meet deadlines for consistent delivery of new ad variations
• Take initiative in creative brainstorming sessions and performance reviews.
• Expected Outcomes
• Increased ad engagement and click-through rates (CTR)
• Improved conversion rates and reduced cost per acquisition (CPA)
• Faster creative testing cycles through AI and automation
• Consistent production of fresh, high-performing copy variants

Video Ad Copywriter – Paid Media, AI-Driven Creative

Account Executive

• Conduct onboarding calls, schedule new appointments, and nurture leads in the pipeline
• Manage and optimize our CRM to enhance lead tracking, segmentation, and conversion
• Analyze lead data and provide actionable insights to improve sales and outreach
• Ensure timely follow-up and accurate documentation of all client interactions
• Work closely with the Sales Manager to drive performance and refine processes

Sales Account Executive

Social Media Manager

• Produce and edit short-form video ads for platforms such as Meta, TikTok, YouTube, and Google.
• Design high-converting static ads, including banners, carousels, images, and thumbnails.
• Write scripts or shot lists and structure content using trends, hooks, pacing, and best practices for each platform.
• Collaborate with actors and UGC creators to brief, direct, and ensure content authenticity and relatability.
• Develop multiple creative variations for A/B testing and track performance metrics such as CTR, CPA, ROAS, and retention.
• Adapt creatives for different funnel stages, including top, middle, and bottom of the funnel.
• Maintain and repurpose creative assets in an organized creative library.
• Research competitor campaigns, trends, and platform updates to stay ahead of advertising standards.
• Work with the Creative Strategy and Media Buying teams to align creatives with performance goals.
• Deliver content consistently and on time to support campaign launches.
• Use feedback and performance data to refine concepts and improve results.
• Use AI tools such as ElevenLabs, HeyGen, Arcads, MidJourney, Runway, or similar to assist in creating video, image, audio, or script assets.
• Explore AI-driven processes to speed up creative production.

Social Media Ads Producer

Manager

• Identify, manage, and assess customer concerns promptly (within 30 minutes to respond and within 24 hours to resolve)
• Manage multiple email inboxes and redirect non-customer support-related inquiries to the appropriate teammate
• Reply to customers via email and text promptly in our CRM and ticketing system
• Understand our client’s journey as a lead buyer at Property Leads
• Follow all Property Leads policies when handling customer support inquiries
• Work closely with our refund team to resolve a refund dispute that the lead buyer declined
• Update clients’ accounts when a setting that is not accessible in the client portal needs to be changed
• Face and handle conflict professionally
• Keep track of all customer's requests, inquiries, etc.

Lead Manager

Sales Representative

• Produce and edit short-form video ads for platforms such as Meta, TikTok, YouTube, and Google.
• Design high-converting static ads, including banners, carousels, images, and thumbnails.
• Write scripts or shot lists and structure content using trends, hooks, pacing, and best practices for each platform.
• Collaborate with actors and UGC creators to brief, direct, and ensure content authenticity and relatability.
• Develop multiple creative variations for A/B testing and track performance metrics such as CTR, CPA, ROAS, and retention.
• Adapt creatives for different funnel stages, including top, middle, and bottom of the funnel.
• Maintain and repurpose creative assets in an organized creative library.
• Research competitor campaigns, trends, and platform updates to stay ahead of advertising standards.
• Work with the Creative Strategy and Media Buying teams to align creatives with performance goals.
• Deliver content consistently and on time to support campaign launches.
• Use feedback and performance data to refine concepts and improve results.
• Use AI tools such as ElevenLabs, HeyGen, Arcads, MidJourney, Runway, or similar to assist in creating video, image, audio, or script assets.

Creative Producer – Paid Media, Social Ads

Video Editor

Video Editor – Ads

Sales

• Oversee and mentor the Sales team, ensuring alignment towards common objectives, fostering unity, and motivating members through effective incentive schemes and acknowledgment of their achievements.
• Design strategies that enhance closing rates while bolstering client satisfaction (work closely with the Customer Success team).
• Create a robust follow-up system for potential clients who didn't initially enroll, aiming for maximum conversion.
• Monitor team metrics, ensuring adherence to organizational expectations, rewarding high performers, and addressing underperformance with patience and strategic interventions.
• Coordinate with company founders for continuous training and professional development.
• Forecast recruitment, selection, onboarding, and training needs, ensuring teams are adequately staffed and trained up.
• Work closely with the marketing team for lead generation plans and ensure effective collaboration between Sales and Marketing teams.
• Achieve and maintain an overall closing rate of 40%+ or higher.
• Help with hiring at least 1-2 new sales representatives.
• Ensure a steady increase in client enrollment numbers quarter-on-quarter.
• Weekly report of total sales activity for entire Sales team is filled out and presented to Executive Team.
• Each member of the sales team meets KPI benchmarks (otherwise sales rep receives PIP), reports KPIs daily, and is properly coached, including role play.

Sales Manager

Marketing

• Own media buying for national linear cable TV campaigns from end to end
• Identify, negotiate, and secure highly efficient DR inventory across cable networks and dayparts
• Optimize buys for cost-per-lead and ROAS, not just impressions or GRPs
• Coordinate with internal growth team to align buys with landing pages, creative, and call tracking
• Monitor pacing, air dates, clearance rates, and performance daily
• Manage relationships with TV networks, rep firms, and DR media sellers
• Test and scale new stations, programs, and formats based on performance
• Report on KPIs including spend, CPL, conversion rate, lead quality, and return on ad spend
• Drive high-volume, low-cost leads at strong CPLs and ROAS

Direct Response TV Media Buyer

Chief of Staff

• Launch and manage one-off growth experiments across channels (e.g., cold outreach tests, landing page A/Bs)
• Lead the rollout of new systems and tools (e.g., creative tracking, naming conventions, vendor onboarding)
• Own competitive research and synthesize findings into clear, actionable recommendations
• Support pricing experiments, partnership pilots, and go-to-market launches
• Coordinate cross-functional “sprints” for major growth initiatives (e.g., CTV launch, lead quality improvements)
• Build SOPs and internal playbooks for workflows like creative production, campaign launches, and experiment tracking
• Manage and improve operational workflows across the marketing team
• Define and refine project intake, prioritization, and execution processes
• Create templates, checklists, and documentation to reduce rework and help onboard new team members faster
• Own weekly and monthly marketing reporting across key metrics like lead volume, CPL, ROAS, and conversion rates
• Help build and maintain dashboards to make performance data accessible and actionable
• Set up experiment tracking systems and monitor test performance
• Identify underperforming geos, segments, or channels and surface improvement opportunities
• Manage the backlog of “data questions” and collaborate with analytics to resolve them
• Ensure tight communication loops between paid media, affiliate, sales, and dev teams
• Take notes and drive follow-ups from key growth meetings
• Prep internal memos, updates, and strategy docs (e.g., test recaps, quarterly growth plans)
• Triage inbound ideas and ensure they land with the right owners or into a prioritized backlog
• Manage vendor relationships, freelancer pipelines, and operational vendors
• Track and maintain visibility into team OKRs, growth priorities, and marketing milestones
• Take on high-impact projects that don’t fall into anyone’s lane—but matter to growth

Chief of Staff – Growth

Customer Success Manager

• Identify, manage, and assess customer concerns promptly (within 30 minutes to respond and within 24 hours to resolve)
• Manage multiple email inboxes and redirect non-customer support-related inquiries to the appropriate teammate
• Reply to customers via email and text promptly in our CRM and ticketing system
• Understand our client’s journey as a lead buyer at Property Leads
• Follow all Property Leads policies when handling customer support inquiries
• Work closely with our refund team to resolve a refund dispute that the lead buyer declined
• Update clients’ accounts when a setting that is not accessible in the client portal needs to be changed
• Face and handle conflict professionally
• Keep track of all customer's requests and inquiries
• Work closely with the Customer Success Manager, Sales Manager & sales team to maintain or improve monthly retention rate
• Communicate high-priority information promptly and escalate high-priority clients when necessary
• Help develop metrics for tracking brand & product likeness
• Respond to customer complaints/inquiries within 30 minutes and resolve within 24 hours or as soon as possible

Customer Success Specialist

Account Manager

• Affiliate & Partnership Growth Source, onboard, and close new affiliates and strategic partners across LATAM. Manage inbound leads and evaluate potential partnership opportunities. Negotiate payouts, commission structures, and deal terms to maximize mutual value.
• Performance & Relationship Management Monitor partner performance and optimize for lead volume, ROI, and retention. Build long-term relationships with affiliates through trust, transparency, and consistent results. Serve as the main point of contact for partners, resolving issues and providing growth recommendations.
• Cross-Functional Collaboration Work closely with sales, marketing, and product teams to align partnership goals with overall company growth. Provide market insights and feedback loops to improve Property Leads’ affiliate strategy.

Strategic Partnerships Lead

Operations

• Property Leads is revolutionizing the real estate investing industry by delivering high-quality, motivated seller leads to real estate professionals.
• We’re a fast-moving, data-driven team that values results, ownership, and efficiency over bureaucracy.
• Role Overview: We are looking for a versatile and detail-oriented Technical Operations Specialist – LATAM to support our billing, compliance, and technical operations.
• This role thrives in dynamic environments and can wear multiple hats across operations, support, and compliance.
• You’ll play a critical role in ensuring our systems run smoothly, our partners and clients are supported, and our compliance standards are met.
• This is a hands-on role where adaptability and problem-solving are key.
• Key Responsibilities: Billing & Financial Support - Provide billing support and resolve payment-related inquiries; Partner with finance to reconcile invoices and ensure accurate reporting.
• Technical Support - Act as the first line of support for affiliates, clients, and internal teams; Troubleshoot technical issues and escalate when needed; Collaborate with product and engineering to resolve recurring issues.
• Compliance & Operational Excellence - Conduct compliance reviews to ensure adherence to company policies and regulatory standards; Maintain accurate documentation of processes and support activities; Identify operational gaps and propose process improvements.