Direct Response TV Media Buyer
Property Leads
International Marketing Manager
GeneDx
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $120,000 per year
Job Level
Mid-LevelSenior
About the role
- Support development and execution of tailored marketing strategies for international markets, adapting plans to meet regional needs and business objectives.
- Create go-to-market (GTM) decks, collateral, and tools that enable sales teams to effectively communicate GeneDx’s value proposition in each market.
- Partner with Enterprise team to develop marketing approaches for health systems and large accounts using B2B and account-based marketing strategies.
- Build high-quality marketing and sales enablement materials including presentations, case studies, and one-pagers aligned to brand guidelines and tailored to target audiences.
- Partner with Product Marketing, Customer Experience, Sales, Medical Affairs, Creative Team, and Channel Owners to align messaging, priorities, and execution for international initiatives.
- Gather and share market insights on customer needs, competitive activity, and industry trends within target regions.
- Assist in executing market-focused campaigns across channels including sales enablement, events, digital collateral, and webinars.
- Collaborate with Marketing Analytics to measure effectiveness of sales tools and campaigns and provide recommendations for improvement.
- Manage approvals and reviews for all materials to ensure compliance with internal and external guidelines.
- Individual contributor role (People Manager: No).
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field required.
- 5-7 years of experience in marketing, preferably in healthcare, life sciences, SaaS, or data-driven solutions.
- Prior experience supporting international markets strongly preferred.
- Demonstrated success in sales enablement and GTM collateral development.
- SaaS or data sales experience is a plus.
- Ability to translate complex concepts into clear, audience-specific messaging and sales tools.
- Strong communication and storytelling skills, with experience tailoring content for global audiences.
- Proficiency in marketing platforms (CRM, content management, presentation tools).
- Experience with project management and project management tools like Monday.com.
- Highly collaborative team player with experience working across sales, product, and marketing.
- Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.
- Strong analytical skills with experience in developing and interpreting marketing metrics and KPIs.
Benefits
- Paid Time Off (PTO)
- Health, Dental, Vision and Life insurance
- 401k Retirement Savings Plan
- Employee Discounts
- Voluntary benefits
- Remote working environment with offices available in key cities
- Occasional travel for team offsites and conferences
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategiessales enablementgo-to-market (GTM) collateral developmentmarketing metricsKPI developmentproject management
Soft skills
strong communication skillsstorytelling skillscollaborative team playerorganizational skillsability to manage multiple projects
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business
