Direct Response TV Media Buyer
Property Leads
Senior Director/Vice President, Corporate Marketing
Dynatron Software, Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Design and execute a visionary corporate marketing strategy that positions us as the market innovator and thought leader
- Own and evolve the brand identity and voice to align with the company position and vision, and support aggressive growth goals
- Spearhead awareness programs, driving high-impact advertising, as well as earned and owned media strategies that elevate our visibility and reputation
- Cultivate relationships with top-tier media and influencers to tell our story in compelling ways
- Lead and execute multi-channel, multi-platform communications programs that amplify our PoV, engage the market, and convey our deep industry expertise
- Drive positioning of our brand and products to capture the hearts and minds of our target market and inspire change
- Design, build, and grow our advocacy programs to support innovation and marketing initiatives
- Grow our social media presence with creative campaigns and effective programs that drive awareness and engagement
- Inspire and develop team: build, inspire, and empower a high-performing team that thrives on creativity, collaboration, and results
- Report to the Chief Marketing Officer and lead a distributed corporate marketing function
Requirements
- Led B2B technology company corporate marketing or marketing communications function from early through scale stages and successful exit or IPO
- 15+ years of corporate communications or marketing communications experience, in B2B mid-market or enterprise software
- Minimum of 7 years as a leader, including proven success in managing teams of 10+ and scaling marketing functions across multiple domains (advertising, PR, content, social, etc.)
- Strong leadership skills with experience building and managing high-performing, distributed teams
- Exceptional communication and storytelling abilities, with a track record of crafting compelling narratives
- Expertise in leveraging data and analytics to inform decision-making and measure marketing impact
- Experience working closely with senior leadership and cross-functional teams in a high-growth environment
- Strategic thinker with a hands-on approach to execution
- Certification in Pragmatic Marketing, or PMA
- Bachelor's degree in marketing, communications, business, or a related field; MBA or advanced degree preferred
Benefits
- Comprehensive health, vision, and dental insurance
- Employer-paid short- and long-term disability and life insurance
- 401(K) with competitive company match
- Flexible vacation policy and 11 paid holidays
- Remote-first culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
corporate marketing strategybrand identityadvertisingearned media strategiescommunications programsadvocacy programssocial media campaignsdata analyticsmarketing impact measurementB2B marketing
Soft skills
leadershipteam managementcommunicationstorytellingstrategic thinkingcreativitycollaborationinspirationresults-orientedrelationship building
Certifications
Pragmatic MarketingPMA
