Direct Response TV Media Buyer
Property Leads
Senior Marketing Manager, Segment Lead – Prenatal/NBS
GeneDx
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $135,000 - $155,000 per year
Job Level
Senior
About the role
- Develop and execute audience-centric marketing strategies and campaigns tailored to HCP segments
- Define and refine audience segments and personas using data-driven insights
- Create and maintain a comprehensive content strategy across channels
- Lead full-funnel, multi-channel marketing campaigns (digital ads, email, social, webinars, conferences, white papers, KOL engagement, trade publications, digital HCP platforms)
- Collaborate with sales enablement to produce integrated tools and materials that drive awareness, education, and conversion
- Partner with Channel Owners, CX, Sales, Product, Medical, and other teams to align on messaging and business objectives
- Develop and execute measurement plans with the Marketing Analytics Lead and analyze campaign performance
- Monitor industry trends and competitor activity to refine strategies in real time
- Position GeneDx as a trusted partner through audience-specific thought leadership
- Manage approvals and reviews for marketing materials to ensure compliance with internal and external guidelines
- Responsible for end-to-end marketing plans, content strategy, audience segmentation, measurement, and cross-functional delivery of omni-channel initiatives
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field required; advanced degree preferred
- 8+ years of experience in marketing (minimum)
- 3-5 years of experience focused on the healthcare industry preferred
- Proven success in segment marketing targeting HCPs or similar professional audiences
- Background in pediatrics, maternal/fetal health, neonatology, or genomics is a plus
- Ability to build marketing strategies in emerging or growth markets
- Ability to simplify complex scientific information into audience-centered messaging
- Exceptional communication and storytelling skills
- Proficiency in marketing technologies, including CRM and marketing automation platforms
- Experience with project management and project management tools like Monday.com
- Strong analytical skills; experience developing and interpreting marketing metrics and KPIs
- Highly collaborative and experienced working cross-functionally
- Self-starter; ability to manage multiple priorities in a fast-paced environment
- Willingness to travel occasionally for events and offsites
Benefits
- Paid Time Off (PTO)
- Health, Dental, Vision and Life insurance
- 401k Retirement Savings Plan
- Employee Discounts
- Voluntary benefits
- Remote working environment with offices available in key cities
- Occasional travel for team offsites, HCP conferences, and marketing activations
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
audience segmentationcontent strategymulti-channel marketingcampaign performance analysismarketing strategiesmarketing metricsKPI developmentdata-driven insightssimplifying complex informationhealthcare marketing
Soft skills
communication skillsstorytelling skillscollaborationproject managementself-starterability to manage multiple prioritiesleadershipanalytical skillsadaptabilitystrategic thinking
