Marketing

• Develop and execute audience-centric marketing strategies and campaigns tailored to HCP segments
• Define and refine audience segments and personas using data-driven insights
• Create and maintain a comprehensive content strategy across channels
• Lead full-funnel, multi-channel marketing campaigns (digital ads, email, social, webinars, conferences, white papers, KOL engagement, trade publications, digital HCP platforms)
• Collaborate with sales enablement to produce integrated tools and materials that drive awareness, education, and conversion
• Partner with Channel Owners, CX, Sales, Product, Medical, and other teams to align on messaging and business objectives
• Develop and execute measurement plans with the Marketing Analytics Lead and analyze campaign performance
• Monitor industry trends and competitor activity to refine strategies in real time
• Position GeneDx as a trusted partner through audience-specific thought leadership
• Manage approvals and reviews for marketing materials to ensure compliance with internal and external guidelines
• Responsible for end-to-end marketing plans, content strategy, audience segmentation, measurement, and cross-functional delivery of omni-channel initiatives

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