User Acquisition Manager
ZEDGE
Job Level
Mid-LevelSenior
About the role
- Manage the commercial function towards achieving sustainable profitability and revenue growth, with full P&L ownership for business verticals, including casino and sportsbook
- Develop and execute acquisition marketing strategies across affiliates, ATL, and digital channels
- Create and implement a comprehensive retention plan with automated life cycles and tailored customer journeys
- Management of the sites for Finland along with testing of all possible user journeys
- Develop and manage VIP services, collaborating with the VIP managers to ensure top-tier customer service
- Coordinate with the operational and payments teams to optimize collaboration with Rhino
- Monitor key cost KPIs, including marketing spend and bonus costs, to drive ROI.
- Create, communicate and execute a commercial strategy that supports a well-differentiated brand proposition, enhancing the products’ position in the market
- Establish tactical plans for the business, driving revenue growth, and setting KPIs linked to this growth
- Lead, drive, coach, and develop a large team, to deliver on shared goals.
- Develop and articulate comprehensive regional commercial strategies, ensuring alignment with the overall brand proposition and enhancing market share
- Take ownership of revenue generation, devising methods to measure and enhance performance against key financial indicators
- Lead forecasting initiatives for Finland, setting informed financial goals and supervising budget planning to optimize resources
- Engage in meticulous research to put together market-specific roadmaps, ensuring they are backed by solid business cases and in line with business objectives.
- Assist in the application process for the Finnish licence
- Operate one or more brands on the Finnish licence taking into account regulatory frame work
- Travel to meet with key media partners, agencies and attend worldwide events across the globe as required.
Requirements
- Fluent in English and Finnish both written and verbal communication
- Proven experience in a similar commercial leadership role within the iGaming industry or with online casino / sportsbook platforms
- Ability to strategize and solve problems skills
- Strong analytical mindset
- Strong leadership and organizational skills
- Prior experience managing and developing high-performing teams across diverse regions
- Excellent communication and interpersonal skills
- An innovative mindset with an entrepreneurial spirit
- Able to navigate and work well in a fast-paced and evolving work environment
- Bachelor’s degree in Marketing, Business Administration, or a related field would be considered an asset
