Ren

Senior Manager, Product Marketing

Ren

full-time

Posted on:

Origin:  • 🇺🇸 United States

Visit company website
✨ AI Apply
Manual Apply

Job Level

Senior

About the role

  • Help lead the strategy and execution of product marketing initiatives that drive engagement, education, and revenue across Ren’s financial institution and foundation channels.
  • Serve as the connective tissue between Sales, Product, and Marketing—owning go-to-market execution, crafting compelling narratives, and equipping partners and their advisors with the tools to succeed.
  • Own and evolve the partner enablement strategy across multiple partner types (e.g., RIAs, Wirehouses, and more).
  • Build scalable frameworks and resources to ensure partners can position Ren effectively and consistently.
  • Serve as the subject matter expert on partner needs and field feedback, translating insights into strategic marketing initiatives.
  • Develop high-impact marketing and enablement content including brochures, case studies, presentations, email templates, and videos tailored to partner use.
  • Maintain and evolve a central library of up-to-date, customizable collateral for internal teams and external partners.
  • Ensure consistency in messaging, tone, and positioning across all partner-facing materials.
  • Lead go-to-market planning for new product features and campaigns.
  • Create launch kits that include talking points, email copy, FAQs, demo guidance, brochures and partner training tools.
  • Collaborate with Product, Sales, and Strategic Growth to ensure alignment and successful execution of campaigns.
  • Develop and support co-branded and partner-led marketing campaigns that drive DAF awareness, contributions, and engagement.
  • Work closely with the Digital Marketing team to deploy campaigns across email, webinars, and partner channels.
  • Track performance of campaigns and recommend optimizations to maximize impact.
  • Design and deliver training programs, webinars, and live workshops to help partners understand Ren’s platform and philanthropic value proposition.
  • Work closely with Charitable Strategists and Relationship Managers to drive partner activation and usage.
  • Gather and analyze partner feedback, usage data, and campaign performance to inform future strategy.
  • Report on KPIs related to partner enablement, campaign ROI, and content utilization.

Requirements

  • 6+ years of experience in product marketing, channel/partner marketing, or growth marketing in B2B SaaS or fintech.
  • Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent relevant experience.
  • Proven success building scalable sales enablement programs and go-to-market plans for partner ecosystems.
  • Exceptional storytelling skills—able to translate complex concepts into compelling, partner-ready narratives.
  • Strong project management skills with a bias for execution and cross-functional collaboration.
  • Experience working in or with financial institutions, RIAs, or philanthropic organizations is a strong plus.
  • Adept at using data to inform decisions, measure impact, and refine strategy.
  • Ability to thrive in a fast-paced, high-growth environment and lead through ambiguity.
  • Exceptional writing and communication skills.
  • Strong stakeholder management and relationship-building abilities.
  • Proven experience with project ownership from initiation to delivery.
  • Business acumen with sound decision-making skills.
  • High level of personal ownership and initiative.