Customer Advocacy Program Manager, Operations and Technology
Thomson Reuters
Tableau
Senior Manager, Growth Marketing
Reformation
full-time
Posted on:
Location Type: Hybrid
Location: Culver City • California • 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $155,000 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- Own and execute end-to-end strategy on core paid social channels, including Facebook, Instagram, and Pinterest to drive customer acquisition, incrementally, and profitability
- Strategize ad creation process and enhance ad creative circulation by using historical creative insights from prior campaigns and industry trends
- Build a dynamic testing roadmap to promote learning and data-driven decision making in all campaigns, with a focus on incremental revenue, bid/budget optimizations, customer segmentation, and creative
- Own global paid social channel budgets and allocate towards growth centers that support business performance and testing plans
- Partner with internal and external teams to design and execute upon incrementality testing for the channel to improve Reformation’s ongoing understanding of channel performance
- Communicate growth learnings, results, and best practices from campaigns to the broader ecommerce team
- Oversee and further develop strong relationships platform partnerships with account teams at Meta, TikTok, and Pinterest
- Leverage customer insights, and constantly monitor the competitive landscape and market conditions to identify opportunities and risks in order to adjust Reformation’s growth strategies and tactics
- Report to key stakeholders on paid social KPIs
Requirements
- 5-8 years of experience managing paid social channels, with a minimum of 3 years in ecommerce
- Demonstrated management of multi-million dollar media budgets
- Strong proficiency in Ecommerce metrics, such as ROAS, CAC, LTV:CAC ratios
- Strong understanding of marketing incrementally and experience running incrementally tests
- Proven experience managing direct reports in-house
- Strong proficiency in spreadsheet software and experience with data visualization tools such as Looker or Tableau
- BA/BS in business, economics, mathematics, or related field
- Strong team-player who can work well across multiple cross-functional teams
Benefits
- Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
- We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
- We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.
- We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
- You’ll get access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
- We care about the causes our employees care about so we donate to community efforts on a yearly basis.
- We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid social strategyad creationincrementality testingbudget optimizationcustomer segmentationEcommerce metricsROASCACLTV:CAC ratiosdata-driven decision making
Soft skills
communicationteam collaborationrelationship managementstrategic thinkingdata analysisleadershipproblem-solvingadaptabilitycross-functional teamworkgrowth mindset
