Vice President, Account Management and Sales Operations
Degica Co, Ltd.
Field Marketing Manager – Experiential
Ramp
full-time
Posted on:
Origin: • 🇺🇸 United States • California, Florida, New York
Visit company websiteSalary
💰 $96,400 - $147,300 per year
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Lead Ramp’s experiential marketing and hospitality strategy, developing signature field activations that engage enterprise and mid-market audiences at scale.
- Own the end-to-end event lifecycle (planning, budget, logistics, creative production, and ROI tracking) across Ramp’s tentpole events and other premier moments.
- Concept and deliver bespoke brand experiences that showcase Ramp at the intersection of sports, culture, and business.
- Partner with Ramp executives to design and execute white-glove hospitality experiences that strengthen executive relationships and influence decision-making.
- Develop and activate co-branded experiential campaigns with partners and professional sports organizations.
- Identify opportunities to expand Ramp’s partner ecosystem through joint experiential initiatives that maximize visibility, referrals, and pipeline generation.
- Ensure event experiences align with partner growth objectives and Ramp’s brand standards.
- Work closely with Sales, Partnerships, Brand, and Enablement teams to integrate event experiences into GTM strategies for high-value accounts.
- Align messaging and storytelling across teams to ensure consistent pre-, during-, and post-event engagement.
- Lead internal communications on event initiatives, ensuring visibility and alignment across stakeholders.
- Define and track success metrics for all activations, including pipeline acceleration, referral volume, brand lift, and ROI.
- Collaborate with data teams to establish dashboards and reporting cadences that showcase event performance and inform future investments.
- Document and share learnings to evolve Ramp’s experiential playbook for future scale.
Requirements
- 5 - 7+ years of experience in field marketing, experiential marketing, or event management, preferably in B2B SaaS or high-growth environments.
- Proven ability to conceptualize and deliver large-scale, high-touch events (sports, cultural, or industry tentpoles) that drive measurable business outcomes.
- Strong track record of partner collaboration (e.g., co-branded activations, sponsorships, or joint go-to-market programs).
- Exceptional project management skills with the ability to juggle multiple complex initiatives simultaneously and deliver on time, on budget, and with flawless execution.
- Deep understanding of brand storytelling and experiential design translating abstract business value into engaging in-person moments.
- Comfort working directly with executive stakeholders and external partners in high-visibility, high-pressure settings.
- Willingness to travel frequently for on-site event management and partner activations.
- Bonus: Experience in sports partnerships or luxury hospitality programs.
