Production Coordinator – Department Management, Live Marketing
Bench Comunicação
Senior Trade Marketing Analyst
Quiero Alpargatas
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Senior
About the role
- Management of Key Account clients in the Specialized channel
- Analysis of trade marketing activity performance with a focus on gaining Market Share, Sell-Out and improving assortment
- Preparation of diagnostics and action plans for Market Share and Sell-Out with customized strategies for each channel client
- Development of annual planning (Joint Business Plan - JBP) for clients and monthly monitoring of results
- Negotiation of promotional activities, extra placement, store activations and application of POS materials (MPDVs) with channel clients
- Budget management
- Liaison with other business areas such as Commercial, RGM, Customer, Marketing, Execution, Perfect Store and Marketplace
- Regular meetings with clients and the commercial team
- Development and monitoring of product launch, listing/assortment and performance plans
- Field activities to identify opportunities, analyze competitors and act on improvement points
- Oversight of the development and management of displays and POS materials (MPDVs) for the channel
Requirements
- Completed university degree
- Proficient in MS Office, especially advanced Excel and PowerPoint
- Analytical profile with a results orientation and the ability to translate targets into strategic actions
- Proactive, flexible and resilient when facing challenges
- Familiarity with market tools is a plus
- Strong analytical skills to interpret data and identify opportunities
- Negotiation skills, good interpersonal relationships and proactivity
Benefits
- Health plan
- Dental plan
- Life insurance
- Wellhub
- Meal voucher (Ticket Restaurante)
- Discount on Havaianas products
- Birthday day off
- Commuter allowance (Vale Transporte)
- Private pension plan
- Profit Sharing (PLR)
- Alpa Summer - Short Fridays in January and February
- Courses, training and other development activities through ALU (Alpa Learning Universe), our corporate university
- Flexible on-site work model (minimum 3 days per week in the office)
- Flexible working hours
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
trade marketing analysismarket share analysisbudget managementannual planningpromotional activities negotiationproduct launch developmentperformance monitoringdata interpretationstrategic action planning
Soft skills
analytical skillsresults orientationproactivityflexibilityresilienceinterpersonal relationshipsnegotiation skills
Certifications
completed university degree
