Growth Marketing Specialist – Legal & Consulting
Questel
Growth Marketing Specialist – Legal & Consulting
Questel
full-time
Posted on:
Origin: • 🇳🇱 Netherlands
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Shape the reputation and client acquisition strategy of the firm across the Netherlands, Germany and the UK.
- Design and execute impactful marketing campaigns to reinforce leadership and attract high-profile clients seeking IP advisory.
- Drive marketing campaigns to strengthen brand reputation and visibility in key markets.
- Build thought leadership programs by showcasing attorneys’ expertise (articles, events, webinars, media contributions).
- Engage top-tier audiences such as General Counsels, IP Directors, and C-level executives with targeted campaigns.
- Define a clear and consistent editorial line tailored to an expert B2B audience.
- Propose, test, and coordinate the production of varied content (articles, interviews, case studies, short videos, webinars, infographics, LinkedIn posts).
- Ensure coherent and targeted multichannel content distribution (website, SEO, emailing, social media, sales enablement).
- Set up an editorial calendar and ensure deliverable tracking.
- Develop strategic digital and offline initiatives aligned with the firm’s reputation for legal excellence.
- Monitor and report on the impact of campaigns, focusing on client engagement and lead quality.
- Collaborate with Questel group Marketing and Communications teams.
Requirements
- Proven expertise in B2B marketing, content strategy, and client acquisition.
- Experience in marketing within law firms, consulting, or professional services (strong advantage).
- Ability to position high-level legal expertise to resonate with corporate decision-makers.
- Analytical and creative, with a strong test-and-learn mindset.
- Excellent knowledge of digital tools and platforms (Google Ads, LinkedIn Campaign Manager, SEMrush, automation tools).
- Strong command of English; Dutch or German is a plus.
- Mid-level experience (minimum experience specified as Mid-level).
- Valid authorization to work in the Netherlands and ability to reside in the country.
