Growth Marketing Specialist – Legal & Consulting
Questel
Growth Marketing Specialist – Legal & Consulting
Questel
full-time
Posted on:
Origin: • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Drive marketing campaigns to strengthen brand reputation and visibility in key markets (Netherlands, Germany, UK)
- Build thought leadership programs by showcasing attorneys’ expertise (articles, events, webinars, media contributions)
- Engage top-tier audiences such as General Counsels, IP Directors, and C-level executives with targeted campaigns
- Define a clear and consistent editorial line tailored to an expert B2B audience
- Propose, test, and coordinate the production of varied content (articles, interviews, case studies, short videos, webinars, infographics, LinkedIn posts)
- Ensure coherent and targeted multichannel content distribution (website, SEO, emailing, social media, sales enablement)
- Set up an editorial calendar and ensure deliverable tracking
- Develop strategic digital and offline initiatives aligned with the firm’s reputation for legal excellence
- Monitor and report on the impact of campaigns, focusing on client engagement and lead quality
- Collaborate with Questel group Marketing and Communications teams and with attorneys and consultants
Requirements
- Proven expertise in B2B marketing, content strategy, and client acquisition
- Experience in marketing within law firms, consulting, or professional services (strong advantage)
- Ability to position high-level legal expertise to resonate with corporate decision-makers
- Analytical and creative, with a strong test-and-learn mindset
- Excellent knowledge of digital tools and platforms (Google Ads, LinkedIn Campaign Manager, SEMrush, automation tools)
- Strong command of English; Dutch or German is a plus
- Valid authorization to work in Germany and the ability to reside in the country
- Mid-level experience (job states "Minimum Experience Mid-level")
