Growth Marketing Specialist – Legal & Consulting
Questel
Growth Marketing Specialist – Legal & Consulting
Questel
full-time
Posted on:
Origin: • 🇫🇷 France
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Design and execute marketing campaigns to strengthen brand reputation and visibility in key markets (Netherlands, Germany, UK)
- Build thought leadership programs showcasing attorneys' expertise via articles, events, webinars, media contributions
- Engage top-tier audiences (General Counsels, IP Directors, and C-level executives) with targeted campaigns
- Define a clear and consistent editorial line tailored to an expert B2B audience and set an editorial calendar
- Propose, test, and coordinate production of varied content (articles, interviews, case studies, short videos, webinars, infographics, LinkedIn posts)
- Ensure coherent and targeted multichannel content distribution (website, SEO, emailing, social media, sales enablement)
- Set up deliverable tracking and ensure editorial calendar adherence
- Develop strategic digital and offline initiatives aligned with the firm’s reputation for legal excellence
- Monitor and report on the impact of campaigns focusing on client engagement and lead quality
- Collaborate with Questel group Marketing and Communications teams for cross-team alignment
Requirements
- Proven expertise in B2B marketing, content strategy, and client acquisition
- Experience in law firms, consulting, or professional services (strong advantage)
- Ability to position high-level legal expertise for corporate decision-makers
- Analytical and creative with a strong test-and-learn mindset
- Excellent knowledge of digital tools: Google Ads, LinkedIn Campaign Manager, SEMrush, automation tools
- Strong command of English; Dutch or German is a plus
- Valid authorization to work in France and ability to reside in the country
- Mid-level experience (role described as Mid-level)
