Quality Bicycle Products

Copywriter

• The Copywriter II supports Quality Bicycle Products (Q), our owned brands, and select exclusive brands by independently authoring high-quality written and verbal content and contributing meaningfully to creative concept development.
• Fully proficient in their craft, they apply strong editorial judgment, adapt seamlessly across brand voices, and help elevate the quality and consistency of work across projects.
• The Copywriter II also contributes to improving creative processes and supports the growth of the team through collaboration and feedback.
• Scope of work may include, but is not limited to: advertising, brand and product info and development, blog content, editorial, packaging, press releases, proofreading, social content, video scripts, corporate communications, speech writing, and more.
• This individual will be responsible for projects that are small to large size and may be included in some strategic planning.
• Concept and create emotionally compelling and grammatically correct long-form narrative communication.
• Concept and create short form headlines, tag lines, and calls to action that influence, engage, inspire and inform.
• Understand the product and audience deeply, apply insights to shape messaging, and identify gaps or opportunities that improve clarity and effectiveness.
• Be a strong, valuable partner during the creative concepting process for copy, video and visuals.
• Help lead discussions regarding brand positioning and development, and provide value in those discussions.
• Effectively present with persuasion and enthusiasm to sell ideas.
• Proactively identify challenges and develop creative solutions that improve outcomes, workflows, or creative effectiveness.
• Be a trusted advisor to others in the area of copywriting, including marketing, creative staff and other internal customers.
• Use AI as a supportive tool—not a source of finished copy—with strong editorial judgment, modeling responsible use, protecting privacy and confidential inputs, and ensuring all work is human-led, accurate, and aligned with brand standards.
• Support and mentor Copywriter 1 team member(s) through feedback, example, and collaboration to strengthen craft and consistency.

Copywriter II

Marketing

• Design lifecycle journeys and remarketing ecosystem for customer retention.
• Manage email and retention marketing for direct-to-consumer channels.
• Optimize automated campaigns, remarketing flows, and personalized customer journeys.
• Collaborate with design, copy, and marketing teams for cohesive brand messaging.
• Analyze campaign performance and translate insights into actionable improvements.
• Monitor key metrics and provide actionable insights to marketing leadership.

Copywriter II

DTC Email & Retention Marketing Specialist