DTC Email & Retention Marketing Specialist
Quality Bicycle Products
full-time
Posted on:
Location Type: Hybrid
Location: Remote • Minnesota • United States
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Salary
💰 $57,934 - $84,019 per year
About the role
- Design lifecycle journeys and remarketing ecosystem for customer retention.
- Manage email and retention marketing for direct-to-consumer channels.
- Optimize automated campaigns, remarketing flows, and personalized customer journeys.
- Collaborate with design, copy, and marketing teams for cohesive brand messaging.
- Analyze campaign performance and translate insights into actionable improvements.
- Monitor key metrics and provide actionable insights to marketing leadership.
Requirements
- 2+ years of email marketing experience, ideally in DTC environments.
- Proficiency in Klaviyo, including flows, segmentation, automation, and analytics.
- Experience with multi-channel remarketing (email, SMS, and paid remarketing audiences).
- Strong understanding of email marketing best practices, personalization, and customer journey mapping.
- Experience with A/B testing, optimization, and reporting on email performance.
- Excellent communication skills and ability to collaborate across teams.
- Detail-oriented, organized, and able to manage multiple campaigns simultaneously.
Benefits
- Remote work may be an option for candidates in certain states.
- Must be able to travel domestically occasionally.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email marketingcustomer journey mappingA/B testingcampaign optimizationsegmentationautomationanalyticsremarketingpersonalizationreporting
Soft Skills
communicationcollaborationdetail-orientedorganizationalmulti-tasking