Quality Bicycle Products

D2C Email & Retention Marketing Specialist

Quality Bicycle Products

full-time

Posted on:

Location Type: Hybrid

Location: Remote • Colorado • Illinois • United States

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Salary

💰 $57,934 - $84,019 per year

About the role

  • Build, manage, and optimize Klaviyo email campaigns, automation flows, and assets (emails, forms, landing pages, surveys).
  • Develop and execute multi-channel retention and remarketing campaigns that integrate email, SMS, and paid remarketing audiences (e.g., Meta and Google).
  • Collaborate with digital advertising partners to align remarketing lists and messaging across channels for consistent customer experiences.
  • Plan, execute, and monitor general marketing campaigns, including seasonal promotions, brand campaigns, and product launches.
  • Develop personalized campaigns leveraging segmentation based on behaviors, preferences, purchase history, and engagement.
  • Create and maintain abandoned cart, checkout, win-back, post-purchase, and product recommendation flows.
  • Ensure campaigns are accurate, on-brand, and compliant with all applicable regulations and best practices (e.g., CAN-SPAM, GDPR, WCAG).
  • Manage the email marketing calendar to ensure consistent communication with DTC customers.
  • Lead A/B testing and other experimentation to optimize open rates, click-through rates, conversions, and revenue.
  • Analyze campaign performance and translate insights into actionable improvements.
  • Collaborate with creative teams to develop compelling, on-brand content that resonates with DTC audiences.
  • Develop retention-focused strategies, including lifecycle marketing, loyalty initiatives, and personalized product recommendations to increase customer lifetime value (LTV).

Requirements

  • 2+ years of email marketing experience, ideally in DTC environments.
  • Proficiency in Klaviyo, including flows, segmentation, automation, and analytics.
  • Experience with multi-channel remarketing (email, SMS, and paid remarketing audiences such as Meta Custom Audiences or Google Customer Match).
  • Strong understanding of email marketing best practices, personalization, and customer journey mapping.
  • Experience with A/B testing, optimization, and reporting on email performance.
  • Ability to translate data into actionable insights to drive revenue growth.
  • Experience planning and executing general marketing campaigns and product launches via email.
  • Excellent communication skills and ability to collaborate across teams.
  • Detail-oriented, organized, and able to manage multiple campaigns simultaneously.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work arrangements
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingKlaviyoautomationsegmentationA/B testingmulti-channel remarketingpersonalizationcampaign performance analysislifecycle marketingcustomer journey mapping
Soft Skills
communicationcollaborationdetail-orientedorganizationalability to manage multiple campaigns