Senior Digital Marketing Manager
PROCEPT BioRobotics
Job Level
Mid-LevelSenior
About the role
- Develop and execute marketing strategies aligned with company objectives to drive customer acquisition and brand growth.
- Manage and optimize digital marketing campaigns, including SEO, PPC, social media, and email marketing.
- Conduct market research to analyze trends, client demographics, pricing, and competitive positioning to inform marketing strategies.
- Create and oversee content production for blogs, social media, newsletters, press releases, and case studies.
- Collaborate with sales and product teams to develop marketing collateral and align campaigns with business goals.
- Monitor and measure marketing performance, leveraging insights to improve campaign effectiveness and ROI.
- Manage the companys marketing budget, ensuring cost-efficient results.
- Coordinate marketing efforts with product rollouts and sales push activities.
- Manage and continuously update the company website, ensuring an optimal user experience (UX), adding new features, publishing regular blogs, and maintaining fresh, engaging content that aligns with business goals.
- Plan and execute events, webinars, and partnerships to expand brand reach.
- Maintain strong internal communications to keep all departments aligned with marketing objectives.
- Act as a brand ambassador, representing Promotexter at networking events and external presentations.
Requirements
- Minimum 3 years of marketing experience with a strong digital focus.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proficiency in digital advertising platforms (Google Ads, Meta Ads), SEO, and email marketing.
- Strong analytical skills with experience using Google Analytics, CRM, and marketing automation tools.
- Excellent written and verbal communication skills, with experience in content creation and campaign management.
- Comfortable with public speaking and external presentations.
- Strong problem-solving, critical thinking, and project management skills.
- Ability to work independently and collaboratively in a fast-paced environment.
