Pavago

Performance Marketing & Lead Generation Specialist

Pavago

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Senior

About the role

  • Paid Advertising Management: Manage and optimize Google Ads and Google Local Services campaigns to maximize ROI.
  • Perform A/B testing on ads and landing pages to improve conversion rates.
  • Monitor and report on campaign KPIs, such as cost per lead and conversion rates.
  • Content & Email Marketing: Create and distribute a monthly email newsletter to a 1,000+ client list.
  • Develop, schedule, and post engaging content on Facebook, Instagram, and other relevant platforms.
  • Maintain updated customer records and segmented contact lists for targeted outreach.
  • Lead Generation Initiatives: Research, identify, and implement new lead generation sources (e.g., local partnerships, referral programs, community events).
  • Collaborate with management to create seasonal promotions and special offers.
  • Customer Communication & Follow-Up: Answer inbound calls (approx. 5–15 daily) in a friendly and professional manner. Qualify them and set the appointments with the closer.
  • Respond promptly to customer inquiries via phone, email, and social media.
  • Follow up with potential and past customers to encourage bookings and repeat business.
  • Administrative & Campaign Support: Assist in planning and executing marketing campaigns during peak seasons.
  • Support the development of efficient processes and systems for lead handling.

Requirements

  • Proven experience in performance or digital marketing with measurable results.
  • Strong understanding of paid advertising, SEO, social media, and email marketing.
  • Excellent written and verbal communication skills.
  • Ability to engage with customers both over the phone and online.
  • Strong problem-solving abilities and attention to detail.
  • Experience in the home services or related industries is preferred but not required.
  • Ability to work independently while meeting deadlines and performance targets.