Performance Marketing

• Owning Amber’s acquisition channels and driving high quality leads through email, paid media and SEO that deliver to KPIs set by the Head of Marketing.
• Manage and optimise the paid media budget effectively across all paid channels to deliver required leads and greatest ROI.
• Supporting the Head of Marketing in the day-to-day management of agencies and partners.
• Support the Head of Marketing to strategise, plan, and launch new campaigns and products.
• Work with a variety of stakeholders across sales, marketing and commercial to ensure there is a joined-up approach when it comes to all lead generation activities.
• Work closely with sales to identify, test and roll out improvements to sales assets, with a focus on messaging and UX.
• Developing a clear and engaging content strategy which is consistent with Amber’s brand image and addresses both business goals and consumer needs.
• Use Salesforce and other marketing platforms to enhance reporting capabilities, increase marketing automation, drive greater awareness around upsell opportunities, and report efficiently with a view to optimising lead generation activities and identify trends.
• Work with the Head of Marketing and Events Manager to identify and plan key events for lead generation activities for the calendar year.
• Driving traffic to Amber group pages and growing brand awareness in key sectors.
• Developing, actioning and monitoring a quarterly plan for all activities you manage.

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