Marketing Manager, Performance Marketing
Bell Partners Inc
Performance Marketing Manager
Amber
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £50,000 per year
Job Level
Mid-LevelSenior
About the role
- Owning Amber’s acquisition channels and driving high quality leads through email, paid media and SEO that deliver to KPIs set by the Head of Marketing.
- Manage and optimise the paid media budget effectively across all paid channels to deliver required leads and greatest ROI.
- Supporting the Head of Marketing in the day-to-day management of agencies and partners.
- Support the Head of Marketing to strategise, plan, and launch new campaigns and products.
- Work with a variety of stakeholders across sales, marketing and commercial to ensure there is a joined-up approach when it comes to all lead generation activities.
- Work closely with sales to identify, test and roll out improvements to sales assets, with a focus on messaging and UX.
- Developing a clear and engaging content strategy which is consistent with Amber’s brand image and addresses both business goals and consumer needs.
- Use Salesforce and other marketing platforms to enhance reporting capabilities, increase marketing automation, drive greater awareness around upsell opportunities, and report efficiently with a view to optimising lead generation activities and identify trends.
- Work with the Head of Marketing and Events Manager to identify and plan key events for lead generation activities for the calendar year.
- Driving traffic to Amber group pages and growing brand awareness in key sectors.
- Developing, actioning and monitoring a quarterly plan for all activities you manage.
Requirements
- Previous experience of working in a performance marketing role, managing systems, budgets and platforms to achieve outcomes against the overall Marketing Strategy.
- A solid foundation of marketing automation with direct experience building journeys on automation platforms.
- Experience in paid digital advertising in particular Search & Social.
- Strong understanding of Growth Marketing.
- Analytical mind set with the ability to drive insight and optimisation.
- Track record of implementing high-performance marketing initiatives that have resulted in an increase in customer acquisition.
- A creative mindset with a view to innovating customer-centred solutions.
- Strong communication & presentation skills.
- A customer-centred approach where you provide exceptional customer experience both to colleagues and external parties.
- Broad technology stack experience including experience in automation software, GA, CMS, CRMs, PM software & paid social platforms.
- Commercial mindset and entrepreneurial spirit.
