Purple

Marketing

• Develop and manage end-to-end digital marketing campaigns across various channels, including social media (paid and organic), search (SEO/SEM), email marketing, and content marketing.
• Utilize data and analytics to optimize campaigns, track key performance indicators (KPIs), and report on ROI.
• Manage the marketing budget effectively to maximize reach and conversion.
• Lead the development and execution of the ConneX app's go-to-market strategy, including localized campaigns.
• Create compelling messaging and a unique value proposition for the target B2C audience.
• Collaborate with the product and engineering teams to ensure a seamless user experience and align marketing efforts with product features.
• Identify and target key user segments and develop tailored marketing funnels to drive user sign-ups and downloads.
• Implement strategies to increase user engagement and reduce churn.
• Develop and manage ASO to improve app visibility and conversion rates on Google Play and the Apple App Store.
• Establish and grow the ConneX brand identity, ensuring consistency across all marketing channels.
• Manage community engagement and influencer marketing to build a strong, loyal user base.

B2C Marketing Manager

Growth Marketing

• Build and execute a comprehensive regional strategy to engage public sector and strategic partners across local government, healthcare, education, and transport hubs.
• Lead initiatives that help address societal challenges around digital inclusion, data accessibility, and regional economic development.
• Establish and nurture senior relationships with civic leaders, councils, and key public sector stakeholders to embed Purple’s solutions within regional strategies.
• Drive new revenue generation opportunities through a consultative, partnership-led approach.
• Identify, develop, and close new business opportunities across large venues in the region, including stadiums, exhibition spaces, and conference centres.
• Represent Purple at regional forums, events, and steering groups, positioning Purple as a thought leader in digital connectivity.
• Collaborate cross-functionally with Sales, Marketing, Product, and Customer Success teams to align on regional priorities and success measures.
• Translate complex regional opportunities into clear commercial outcomes and scalable success stories.
• Champion the Connect+ vision, ensuring Purple’s technology delivers measurable community impact and supports sustainable growth in the region.

Regional Growth Director

Account Executive

• Drive incremental sales through inbound (and some outbound) channels
• Engage with customer inquiries via phone, chat, and other communication channels.
• Build excitement and brand value by applying our Sales Methodology framework.
• Ability to walk customers up the buying ladder and provide an optimal Purple experience.
• Provide detailed notes and documentation for each customer interaction.
• Maintain acceptable sales KPI’s (Sales/ Hr , Avg. Order Value, Engagements, CSAT, and Discount Rates ) .
• Maintain s acceptable schedule adherence and productivity levels.
• Meet all other individual performance metrics.
• Maintain in-depth, detailed, current knowledge of all products, prices, promotions, and warranty/returns/refunds policies and procedures.
• Attend (in-office and remote) trainings , team meetings, and individual coaching sessions as needed.

Inside Sales Representative

Communications

• Design, develop, and execute communication strategies.
• Develop audience-specific messaging to increase engagement
• Manage editorial calendar planning by sourcing engaging story concepts from leaders, teams, and associates.
• Create impactful messages for senior leaders, collaborating closely with the CEO and other executives to innovate a company-wide Town Hall approach.
• Anticipate and address communication needs proactively and effectively.
• Track and analyze the effectiveness of communication campaigns, adjusting strategies based on feedback and platform analytics.
• Create and advise on high-quality, compelling communications across all organizational levels and channels (e.g., email, presentations, posters, live events, videos, intranet), including managing video strategy for values.
• Advise key internal stakeholders on employee engagement and culture initiatives to ensure alignment with Purple’s employer brand.
• Provide guidance to lead stakeholders within the company, including the company engagement committee and the ERG leadership committee.
• Champion balance and belonging initiatives (DEI) through equitable communication and monthly engagement activities.
• Develop and maintain a consistent LinkedIn strategy to enhance internal communications externally.
• Lead the Spanish translation committee to ensure essential communications are effectively translated.
• Assist in the design and implement of new employee engagement surveys, craft and deliver messages for senior leaders, develop analysis presentations for leadership, and manage the communication of organizational goals.
• Collaborate with the employee experience specialist to create engaging events and experiences for employees.
• Support special initiatives as needed.

Internal Communications Specialist

QA Engineer

• Collaborates with other department functions and suppliers to ensure quality standards are understood and that process controls are in place
• Support Project Management in new product launches and second sourcing efforts.
• Perform Risk Identification, analysis, and mitigation including and not limited to escalation to the correct level of management, implements, and ensures adequate documented closure of supplier corrective actions, verifies effectiveness of implemented supplier corrective action.
• Evaluate supplier quality business goals, identify improvement opportunities, and apply scientific methods, statistics, and problem-solving techniques to improve and sustain product quality and process effectiveness.
• Establish programs, policies, and procedures to communicate product requirements including workmanship criteria to internal and supplier personnel for alignment.
• Support the development, maintenance and improvement of the Purple Quality Management System focused on supplier management and supplier continuous improvement and as directed.
• Schedule and perform audit activities, to include pre-audit planning, audit execution and evaluation and post-audit follow-up and recommendations for our suppliers .
• Compile & write training material and conduct training sessions on improvement tools & methodologies to ensure specifications including acceptance criteria is well defined and standardized at all Purple sites and with Purple suppliers .
• Participate in change initiatives that align with organizational objectives and recognized quality standards such as ISO 9001.
• Apply industry best practice policies, processes, and procedures as they relate to supplier quality management.
• Provides feedback/recommendations to leadership as appropriate Produc e, track and trend quality metrics, generates and submits timely reports Provide quality representation on projects as assigned Assist or lead the development or correction of quality procedures, work instructions, and forms as assigned .
• Perform other related duties as assigned.

Supplier Quality Engineer

Account Manager

• Act as representative for Purple and its range of products when dealing with wholesale customers
• Take charge of various aspects concerning the assigned customer base, including sales, profitability, expenses, marketing, and merchandising
• Foster strong, mutually beneficial relationships with key decision-makers within each client company and collaborate effectively with internal cross-functional teams
• Formulate strategic plans, both short-term and long-term, to attain predetermined sales objectives
• Collaborate with customers and Purple's Market Development Team to execute training programs effectively
• Ensure customers' needs and expectations are fulfilled while upholding Purple's brand guidelines and policies
• Regularly assess customers' sales performance, devise strategies to maintain successes, and address risk
• Keep management informed about customers' strategic plans and progress towards their goals
• Fulfill any other responsibilities as delegated

B2C Marketing Manager

Regional Growth Director

Inside Sales Representative

Internal Communications Specialist

Supplier Quality Engineer

Regional Account Manager