Pro Coffee Gear

Performance Marketing

• Own overall paid media strategy and performance across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram)
• Act as the primary owner and point of accountability for external paid media agencies
• Own Google Ads performance end-to-end
• Own Meta strategy across prospecting and retargeting
• Own testing and expansion into additional paid channels
• Own performance reporting across all paid channels and agencies
• Partner closely with merchandising, lifecycle marketing, creative, and sales/wholesale teams

Performance Marketing Manager

• Own overall paid media strategy and performance across Google Ads and Meta
• Act as the primary owner and point of accountability for external paid media agencies
• Assess what should remain agency-managed vs brought in-house
• Personally execute and optimize campaigns where appropriate
• Own Google Ads performance end-to-end
• Own Meta strategy across prospecting and retargeting
• Own testing and expansion into additional paid channels
• Track and optimize toward blended MER and contribution margin
• Partner closely with merchandising and lifecycle marketing

• Own overall paid media strategy and performance across Google Ads and Meta
• Act as the primary owner and point of accountability for external paid media agencies
• Assess what should remain agency-managed vs brought in-house
• Personally execute and optimize campaigns where appropriate
• Own Google Ads performance end-to-end
• Own Meta strategy across prospecting and retargeting
• Own testing and expansion into additional paid channels
• Own performance reporting across all paid channels and agencies
• Partner closely with merchandising, lifecycle marketing, creative, and sales/wholesale teams
• Represent paid media in planning, launches, and retrospectives

Paid Media Manager

• Own overall paid media strategy and performance across Google Ads and Meta
• Act as the primary owner and point of accountability for external paid media agencies
• Own Google Ads performance end-to-end
• Own Meta strategy across prospecting and retargeting
• Own testing and expansion into additional paid channels
• Own performance reporting across all paid channels and agencies
• Partner closely with merchandising and creative teams

• Own overall paid media strategy and performance across Google Ads and Meta
• Act as the primary owner and point of accountability for external paid media agencies
• Review performance, challenge assumptions, and approve strategy
• Assess what should remain agency-managed vs brought in-house
• Company goals into actionable paid media strategy
• Partner closely with merchandising, lifecycle marketing, creative, and sales/wholesale teams
• Own testing and expansion into additional paid channels

Paid & Performance Marketing Lead

• Own overall paid media strategy and performance across Google Ads and Meta
• Manage and lead existing Google and Meta ad agencies
• Set clear goals, KPIs, and expectations for agencies
• Assess what should remain agency-managed vs brought in-house
• Own Google Ads performance end-to-end
• Own Meta strategy across prospecting and retargeting
• Own testing and expansion into additional paid channels
• Own performance reporting across all paid channels and agencies
• Partner closely with merchandising and other departments

Performance Marketing Lead

• Own overall paid media strategy and performance across Google Ads and Meta
• Manage external paid media agencies and set channel strategy
• Execute and optimize campaigns personally where appropriate
• Own performance reporting across all paid channels

• Own overall paid media strategy and performance across Google Ads and Meta
• Act as the primary owner and point of accountability for external paid media agencies
• Assess what should remain agency-managed vs brought in-house
• Build a roadmap to reduce agency dependency over time
• Own Google Ads performance end-to-end
• Own Meta strategy across prospecting and retargeting
• Own testing and expansion into additional paid channels
• Own performance reporting across all paid channels

Paid Performance Marketing Lead

• Own overall paid media strategy and performance across Google Ads and Meta
• Act as the primary owner for external paid media agencies
• Review performance and approve strategy
• Build roadmap to reduce agency dependency and increase internal ownership
• Own Google Ads performance end-to-end
• Ensure alignment between search intent, landing pages, and conversion tracking
• Define clear hypotheses and success metrics for additional paid channels