Performance Marketing Lead
Pro Coffee Gear
full-time
Posted on:
Location Type: Remote
Location: Pakistan
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Job Level
About the role
- Own overall paid media strategy and performance across Google Ads and Meta
- Manage and lead existing Google and Meta ad agencies
- Set clear goals, KPIs, and expectations for agencies
- Assess what should remain agency-managed vs brought in-house
- Own Google Ads performance end-to-end
- Own Meta strategy across prospecting and retargeting
- Own testing and expansion into additional paid channels
- Own performance reporting across all paid channels and agencies
- Partner closely with merchandising and other departments
Requirements
- 5–8+ years in paid/performance marketing
- Deep experience with Google Ads and Meta Ads
- Proven experience managing and scaling agency relationships
- Strong analytical and financial mindset
- Comfortable owning revenue and efficiency metrics
Benefits
- Flexible schedule with opportunities for growth
- Work remotely from the comfort of your own home
- Join a dynamic and passionate international team in the exciting world of coffee
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Google AdsMeta Adspaid media strategyperformance marketingKPI settingperformance reportingagency managementprospectingretargetingchannel expansion
Soft Skills
analytical mindsetfinancial mindsetleadershipcommunicationgoal setting