Paid Media Manager
Pro Coffee Gear
full-time
Posted on:
Location Type: Remote
Location: Pakistan
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About the role
- Own overall paid media strategy and performance across Google Ads and Meta
- Act as the primary owner and point of accountability for external paid media agencies
- Assess what should remain agency-managed vs brought in-house
- Personally execute and optimize campaigns where appropriate
- Own Google Ads performance end-to-end
- Own Meta strategy across prospecting and retargeting
- Own testing and expansion into additional paid channels
- Own performance reporting across all paid channels and agencies
- Partner closely with merchandising, lifecycle marketing, creative, and sales/wholesale teams
- Represent paid media in planning, launches, and retrospectives
Requirements
- 5–8+ years in paid/performance marketing
- Deep experience with Google Ads and Meta Ads
- Proven experience managing and scaling agency relationships
- Strong analytical and financial mindset
- Comfortable owning revenue and efficiency metrics
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
Google AdsMeta Adspaid media strategycampaign optimizationperformance reportingprospectingretargetingagency managementanalytical skillsfinancial metrics
Soft Skills
accountabilitycollaborationcommunicationstrategic thinkingproblem-solvingleadershipadaptabilitycreativitynegotiationrelationship management