Marketing Operations Intern
GuidePoint Security
Marketing Automation Manager
PRM
full-time
Posted on:
Location Type: Remote
Location: Remote • Florida • 🇺🇸 United States
Visit company websiteSalary
💰 $80,000 - $90,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Lead the migration from Mailchimp to Salesforce Marketing Cloud, ensuring a seamless transition with no loss in functionality or performance.
- Develop and manage automated workflows and email sequences tailored to both new patient acquisition and re-engagement of existing patients.
- Own lead segmentation and lifecycle strategy in Salesforce, including CRM hygiene and tagging logic.
- Collaborate with content and design teams to create personalized and responsive email templates and nurture journeys.
- Analyze email marketing and automation performance data; recommend testing strategies and ongoing optimizations.
- Ensure compliance with HIPAA, CAN-SPAM, and other relevant regulations.
- Partner with digital, clinical, and operational teams to identify automation opportunities that improve engagement and conversion rates.
- Serve as a go-to Salesforce/marketing automation expert across the marketing team.
Requirements
- 3+ years of hands-on experience managing marketing automation tools (Salesforce Marketing Cloud or Pardot preferred).
- Strong grasp of CRM best practices, segmentation, and lead lifecycle strategy.
- Demonstrated success in designing and executing automated email and lead nurturing campaigns.
- Working knowledge of HTML/CSS for email formatting and troubleshooting.
- Experience with performance analysis, A/B testing, and reporting dashboards.
- Ability to manage and prioritize multiple automation projects across departments.
Benefits
- Eligible for quarterly performance bonuses based on lead conversion, email performance, and CRM optimization KPIs.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Salesforce Marketing CloudPardotmarketing automationCRM best practiceslead lifecycle strategyautomated email campaignsHTMLCSSA/B testingperformance analysis
Soft skills
collaborationproject managementprioritizationcommunicationanalytical thinking
