Marketing Operations

• Lead the migration from Mailchimp to Salesforce Marketing Cloud, ensuring a seamless transition with no loss in functionality or performance.
• Develop and manage automated workflows and email sequences tailored to both new patient acquisition and re-engagement of existing patients.
• Own lead segmentation and lifecycle strategy in Salesforce, including CRM hygiene and tagging logic.
• Collaborate with content and design teams to create personalized and responsive email templates and nurture journeys.
• Analyze email marketing and automation performance data; recommend testing strategies and ongoing optimizations.
• Ensure compliance with HIPAA, CAN-SPAM, and other relevant regulations.
• Partner with digital, clinical, and operational teams to identify automation opportunities that improve engagement and conversion rates.
• Serve as a go-to Salesforce/marketing automation expert across the marketing team.

Marketing Automation Manager

Marketing Operations Manager

Marketing Operations Manager

Marketing Operations Manager

Marketing Operations Specialist, Marketo

Marketing Operations Associate