Marketing Operations Specialist
Datarails
Senior Marketing Automation Specialist
Everway
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
CloudSQL
About the role
- Act as the dedicated marketing automation partner working closely with demand gen to understand campaign goals, timelines, and messaging needs.
- Use Marketing Cloud tools (Journey Builder, Automation Studio, Audience Builder, etc.) to build and launch dynamic, multi-step journeys that reach the right audience with the right message.
- Oversee the organization, maintenance, and optimization of marketing assets and templates within Salesforce Marketing Cloud, including managing the asset library, ensuring brand consistency, version control, and accessibility for marketing campaigns.
- Own the full campaign execution process from building HTML/CSS emails, testing through Litmus, and QA, to scheduling and deployment.
- Track campaign performance across key metrics (opens, clicks, conversions, bounce rates), and deliver reports with actionable insights to improve results.
- Ensure email programs meet privacy regulations (CAN-SPAM, GDPR) and maintain best practices for deliverability and compliance.
- Support cross-functional teams by sharing email marketing best practices, including segmentation, lead scoring, personalization, and timing strategies.
- Build and optimize lead capture forms and ensure accurate data flows through to CRM.
- Contribute to system and process improvements that help us scale smarter and move faster across marketing operations.
Requirements
- Hands-on experience with Salesforce Marketing Cloud, especially tools like Content Builder, Journey Builder, and Data Designer.
- Comfort working with HTML, CSS, and SQL to build and troubleshoot emails when needed.
- Strong grasp of email compliance and how to keep deliverability high.
- Working experience of Salesforce Sales Cloud, for lead and contact management, campaign creation and management, configuring reports and dashboards.
- A data-driven mindset—you know how to turn metrics into decisions and improvements.
- Clear communicator and strong collaborator who thrives in fast-moving environments.
Benefits
- Competitive salary with bonus opportunities
- Flexible work schedules
- Comprehensive health and wellness benefits
- Flexible time off plans
- Career growth through development programs
- Collaborative, innovative culture where your ideas matter
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
HTMLCSSSQLemail marketingcampaign executiondata analysislead capture formsemail complianceA/B testingreporting
Soft skills
clear communicationcollaborationdata-driven mindsetadaptabilityproblem-solvingattention to detailtime managementcreativitystrategic thinkingcross-functional teamwork
