Marketing Operations Manager
KNIME
Marketing Automation Specialist
Liaison
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Develop, build, and deploy marketing campaigns within our automation platforms, following structured inputs from campaign architects and aligning with client objectives.
- Set up and manage complex workflows, triggers, and dynamic content to deliver personalized messages at scale.
- Collaborate with cross-functional teams to ensure proper setup of tracking, segmentation, and data flows.
- Work closely with the Marketing Technology Specialists to manage and maintain integrations between our marketing automation platform (EMP) and CRM systems.
- Ensure smooth and accurate data transfer across platforms, maintaining data integrity and alignment with marketing goals.
- Conduct A/B testing to refine messaging, subject lines, and content, optimizing campaigns for engagement and conversion.
- Act as a key user of the Enrollment Marketing Platform, managing day-to-day tasks and troubleshooting issues as they arise.
Requirements
- 2+ years in a marketing automation or digital marketing role, ideally within higher education or a B2B agency environment.
- Proficiency in marketing automation platforms as well as CRM platforms, basic HTML, and familiarity with data integration workflows.
- Ability to analyze data to derive actionable insights and optimize campaigns; experience with A/B testing and campaign performance reporting.
- Strong organizational skills and attention to detail, ensuring accuracy in all campaign executions and data management.
- Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.
Benefits
- Health insurance
- Remote work options
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing automationCRM platformsHTMLdata integration workflowsA/B testingcampaign performance reportingdata analysiscampaign optimizationworkflow managementdynamic content
Soft skills
organizational skillsattention to detailwritten communicationverbal communicationcollaboration
