Juniper Square

Senior Marketing Operations Manager

Juniper Square

full-time

Posted on:

Location Type: Remote

Location: Remote • California, New York, Washington • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Salary

💰 $115,000 - $140,000 per year

Job Level

Senior

About the role

  • Administer, implement, and troubleshoot our marketing technology stack (Marketo, Salesforce, Google Ads, Qualified, etc).
  • Find improvement opportunities for marketing efficiency and effectiveness across the buyer’s journey.
  • Ensure seamless automation, integration, data integrity, and workflows.
  • Manage relationships with marketing technology vendors, monitor vendor performance, and identify opportunities for new technology.
  • Serve as the primary point of contact for operational requests, translating business needs into technical requirements as needed, managing project plans, and ensuring timely delivery.
  • Write clear business requirements and keep process and system documents up to date.
  • Proactively share priorities, progress, risks, and escalations early to keep stakeholders aligned.
  • Manage consultant relationships and projects, and occasional special initiatives.
  • Ensure data accuracy and accessibility across all marketing systems.
  • Develop and implement data management processes (ie. attribution, lead routing and scoring, program automation, database enrichment, and optimizing backend data infrastructure).
  • Provide actionable, data-driven insights to leadership and stakeholders that inform strategic decisions and optimize marketing spend.
  • Develop and implement best practices for data management and hygiene in Marketo and other systems to ensure GDPR compliance.
  • Streamline marketing processes to maximize efficiency, including lead generation, nurturing, and campaign execution.
  • Own lead management (lead lifecycle, enrichment, quality, privacy, marketability, matching, scoring, routing, and conversion rate optimization).
  • Automate repetitive tasks and workflows to free up time for strategic initiatives.
  • Collaborate closely with marketing, sales, and other teams to align on marketing goals and strategies.
  • Partner with technical teams to integrate systems and resolve issues quickly.

Requirements

  • 5+ years of experience in B2B SaaS marketing operations, configuring systems and workflows to support demand generation, ABM, marketing automation, and attribution.
  • 2+ years of experience with marketing automation platforms with a focus on MAP to CRM integrations regarding lead workflows.
  • Proficiency with Marketo (advanced knowledge) and Salesforce (proficient knowledge).
  • Familiarity with Qualified, LeanData, Google Marketing Platform, and other MarTech tools.
  • Excellent written and verbal communication skills, able to explain complex technical issues and solutions to guide strategy and align teams.
  • Proven experience managing multiple cross-functional projects, with the ability to prioritize, align stakeholders, and meet deadlines with high-quality delivery.
  • Experience with various models for measuring marketing impact and creativity to find the right metrics to ensure our efforts are driving results.
  • Proficiency with advanced data functions in Microsoft Excel.
Benefits
  • Health, dental, and vision care for you and your family
  • Life insurance
  • Mental wellness coverage
  • Fertility and growing family support
  • Flex Time Off in addition to company paid holidays
  • Paid family leave, medical leave, and bereavement leave policies
  • Retirement saving plans
  • Allowance to customize your work and technology setup at home
  • Annual professional development stipend

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing automationdata managementlead managementattributioncampaign executiondata integrityworkflow automationdata-driven insightsGDPR complianceadvanced data functions in Microsoft Excel
Soft skills
written communicationverbal communicationproject managementstakeholder alignmentprioritizationcross-functional collaborationproblem-solvingstrategic thinkingcreativitytime management