PrizePicks

Manager

• Own customer acquisition planning and investment, having full ownership of the new member offer and referral program, aligning with the company’s growth objectives.
• Manage the multi-million dollar monthly new user incentive budget, working closely with Finance and other leaders of investment channels to ensure full alignment.
• Own reporting and performance tracking across core new user KPIs including but not limited to Conversion, CAC, LTV & Payback.
• Present, deliver insights and engage with senior and executive leadership; translating insights into repeatable playbooks.
• Maintain a clear line of sight on competitor activity and acquisition best practices.
• Develop strong relationships with cross-functional teams, including but not limited to Media, Analytics, Retention, Finance, Commercial and Product.
• Cultivate and maintain a performance-driven test & learn mindset, constantly demonstrably iterating and improving our approach.
• Ensure all promotions meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment.

Senior Manager, Customer Acquisitions

Director

• Deliver and manage the execution of a coherent promotional strategy, effectively balancing engagement and retention through data-driven reinvestment.
• Constantly optimize against the significant monthly budget, ensuring the right players are receiving the right level of investment.
• Be a thought leader in customer segmentation strategy and execution.
• Present, deliver insights and engage with senior and executive leadership; translating insights into repeatable playbooks.
• Develop and own an always-on test & learn roadmap, establishing frameworks for accurately measuring success and iterating upon learnings.
• Drive the PrizePicks brand forward with exciting, engaging promotions that deliver brand loyalty and advocacy.
• Work and build ways of working with key collaborators and stakeholders; primarily with CRM, Analytics, Game Operations, Marketing and Programmatic Promotions.
• Ensure all promotions meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment.
• Lead and develop a high-performing team, driving a culture of accountability, experimentation and learning.

Senior Director, Promotions

Brand Manager

• Architect and run PrizePicks’ live sports go-to-market approach across seasons, tentpoles, and high-impact moments—balancing planned initiatives with real-time opportunities.
• Define moment-by-moment positioning, objectives, channel approach, and readiness plans that drive both brand impact and gameplay participation.
• Lead integrated execution across Creative, Media, Social, Product Marketing, Partnerships, Analytics, CRM, Events, and Reinvestment to deliver cohesive, high-performing plans.
• Build offerings and narratives that create newness and urgency, increasing demand and preference for PrizePicks. Ensuring brand efforts are tightly connected to business priorities, including growth, engagement, and revenue goals.
• Translate brand platforms, our product offering/features into initiatives with clear goals, measurement plans, and learning agendas.
• Partner with Consumer Insights & Analytics to track performance across brand metrics (awareness, consideration, sentiment) and business outcomes (participation, retention/reactivation, revenue contribution).
• Use insights to optimize investment, channel mix, and creative approach—especially around tentpole and live moments where speed and accuracy matter.
• Balance long-term brand building with near-term performance, ensuring we win today and compound tomorrow.
• Establish scalable frameworks—playbooks, templates, guardrails, and decisioning—so teams can move quickly without sacrificing brand integrity.
• Set clear governance for real-time marketing & brand presence: risk tolerance, escalation paths, approvals, and post-moment retrospectives.
• Lead readiness planning for marquee moments, ensuring we’re aligned before, decisive during, and smarter after.
• Ensure PrizePicks’ brand presence and how we show up is distinct, consistent, clear and “sports” culturally credible across all channels.
• Adapt narratives by sport, moment, channel and audience—without losing clarity, voice, or strategic intent.
• Partner closely with Brand Strategy & Campaigns to bring narrative frameworks to life in-market.
• Act as a senior leader who can align stakeholders, resolve tradeoffs, and maintain momentum in a fast-moving environment. You are the voice of how we go-to-market.
• Build strong cross-functional relationships that unlock speed, quality, and shared accountability.
• Lead and develop brand marketers with high standards, clear expectations, and measurable impact.

Director, Brand Marketing

DevOps Engineer

• Manage and maintain edge and bot protection (e.g., WAF, CDN, DDoS mitigation).
• Perform security-focused infrastructure reviews for new product releases and architectural changes.
• Implement and maintain monitoring and alerting tools to detect cloud and container-related vulnerabilities and misconfigurations.
• Collaborate with DevOps and Engineering teams to embed security into CI/CD pipelines and deployment processes without slowing down delivery.
• Partner with Application Security and Engineering to implement security controls on opportunities identified during Threat Modeling.
• Lead initiatives around infrastructure-as-code (IaC) security and runtime protection to automate security controls and hardening.
• Assist with threat modeling, risk assessments, and provide security guidance during the development lifecycle.
• Collaborate with incident response teams, offering expert advice on cloud-related security issues to help resolve incidents quickly.
• Develop tooling or automation to support proactive remediation and continuous security validation.
• Track and report DevSecOps KPIs, such as mean time to remediate, security control coverage, and vulnerability trends.

Senior Security Engineer – DevSecOps

Machine Learning Engineer

• Architect the Hybrid Engine: Design and build the "Project Bridge" architecture, transitioning the platform from heuristic-based logic (Cohort/Geo-based) to fully real-time ML personalization (Vector Search/Neural Networks).
• Real-Time Inference at Scale: Steer the design and deployment of low-latency services (Segment Service & User Profile Service) using Redis/DynamoDB to serve personalized board orderings, deposit defaults, and "For You" feeds in milliseconds.
• Feature Engineering & Data Strategy: Partner with Data Science to build the logging pipelines that tag why a user saw an item (data labeling). You will create the feature store required to train future neural networks for individual-level personalization.
• Solve the "Cold Start" Problem: Implement logic for dynamic league ordering and deposit smart-defaults based on geospatial data and initial user cohorts, ensuring immediate relevance for new users.

Staff Machine Learning Engineer – Personalization

• Architect Global Search: Build the foundational architecture for a unified Global Search entry point that creates a 'Single Source of Truth' across Players, Teams, and Game Modes.
• Optimize for Speed: Engineer the Prizepicks search stack to achieve <200ms latency targets, evaluating and deciding between Server-side indexing.
• Advanced Retrieval Logic: Implement fuzzy matching, nickname support, and natural language processing (NLP) to handle user queries intuitively.
• Dataverse Integration: Partner with Data Engineering to ensure the Search Index is fed by real-time streams of projections, live game states, and social data, ensuring results are never stale.

Staff Machine Learning Engineer – Search

Platform Engineer

• Build the team + roadmap
• Stand up a new platform team (hiring, onboarding, team rituals, execution cadence).
• Define a clear, prioritized platform roadmap with measurable adoption outcomes.
• Deliver high-leverage platform components
• Build “paved roads” that make it easy to ship: reusable patterns, templates, libraries, and reference architectures.
• Enable self-service across data + ML workflows with strong governance, security, and observability.
• Use a mix of open source and vendor products to build a Data and ML Platform.
• Run production-grade operations
• Establish quality gates (design reviews, testing strategy, release safety) and platform standards.
• Own operational excellence: SLIs/SLOs, on-call readiness, incident response, capacity planning, cost/performance tradeoffs.
• Partner across the org
• Work closely with Data Engineering, ML Engineering, Analytics, Product, and Security to drive adoption and outcomes.

Data and ML Platform Engineering Manager

Customer Success Manager

• Develop and implement comprehensive CRM and lifecycle marketing strategies aligned with PrizePicks' overall business objectives.
• Manage a team of marketing specialists, providing guidance and support to achieve CRM and lifecycle marketing targets.
• Utilize customer data and analytics to derive insights, segment player audiences, and create personalized marketing campaigns that drive player engagement and retention.
• Plan and execute lifecycle marketing campaigns across various channels, including email, push notifications, and in-app messaging, to enhance the member experience at different stages of the customer journey.
• Collaborate closely with Product, Customer Support, and Analytics teams to ensure a seamless and personalized member experience.
• Leverage marketing automation and personalization tools (Braze) to automate and optimize lifecycle marketing campaigns.
• Measure and analyze campaign performance and user engagement metrics, providing data-driven recommendations for continuous improvement.
• Develop strategies to optimize customer onboarding, activation, retention, and reactivation efforts.
• Stay up-to-date with industry trends, best practices, and emerging technologies in CRM and lifecycle marketing to drive innovation and competitive advantage.

Senior CRM Manager

• Design and execute segmented, automated campaigns throughout the customer journey to drive engagement, retention, and loyalty.
• Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience.
• Create and implement complex CRM campaigns, tracking campaign performance, and analyzing data to identify opportunities for optimization.
• Conduct A/B testing and experimentation to optimize campaign performance and drive lift at different stages of the customer lifecycle.
• Stay informed about industry trends and competitor activities to develop innovative strategies for customer engagement.
• Collaborate with cross-functional teams, including marketing, product, and analytics, to ensure alignment and success of campaigns.
• Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement.

CRM Marketing Specialist

Product Marketing

• Own the GTM:
• Lead the go-to-market strategy, positioning, and launch plans for new Pick formats and Innovation Platform features—ensuring alignment across product, creative, media, lifecycle, and community touchpoints.
• Define the Narrative:
• Craft clear, compelling product messaging that articulates the “why it matters” of every launch—making new gameplay concepts intuitive, exciting, and resonant for both casual users and core sports fans.
• Drive Business Growth:
• Partner with Growth, Product, and Revenue teams to drive adoption, session frequency, and repeat engagement through timely feature-led promotions, social mechanics, and community activation strategies.
• Collaborate on Product Development:
• Work hand-in-hand with Product Managers and Designers from concept through build—shaping roadmap priorities, influencing game design and progression systems, and ensuring the player experience aligns with business and brand objectives.
• Fuel Creative Campaigns:
• Translate gameplay innovation into standout creative briefs that inspire paid media, social content, email marketing, and in-app storytelling—making bold ideas feel accessible and viral.
• Champion the Player POV:
• Leverage player insights, user behavior data, and competitive trends to ensure product and marketing decisions reflect real needs, motivations, and whitespace opportunities.
• Lead Cross-Functional Alignment:
• Act as the connective tissue between Product, Analytics, Design, Comms, and Lifecycle—ensuring launches are cohesive, efficient, and player-first.