Primer

Market Manager

Primer

full-time

Posted on:

Origin:  • 🇺🇸 United States • Florida

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Job Level

Mid-LevelSenior

About the role

  • Grow enrollment for Primer's Florida campuses by building local networks and executing on-the-ground marketing initiatives
  • Be the face of Primer in the community: meet partners, speak with parents, host open houses, and connect with community leaders
  • Develop and own local channels that generate new family leads, including sponsorships, partnerships, and community engagement
  • Build relationships with local leaders, organizations, and influencers to grow reach and reputation
  • Plan and execute campus open houses, family info sessions, and tours that convert interest into enrollment
  • Serve as a trusted, knowledgeable voice when presenting Primer’s model to prospective families
  • Collaborate with central marketing and admissions to align local efforts with broader campaigns
  • Experiment with new grassroots growth strategies; document and scale successful approaches
  • Manage ongoing relationships with enrolled families to strengthen community and referrals
  • Travel frequently (25–50%) across campuses within the state

Requirements

  • Strong track record in multi-site operations, local marketing, outside field sales, or community outreach
  • Exceptional communicator who can connect with diverse audiences, from families to community leaders
  • Confident public speaker and presenter, comfortable leading events and representing Primer externally
  • Self-starter who thrives with autonomy and knows how to build systems out of ambiguity
  • Results-driven, with past accountability for growth, enrollment, or revenue targets
  • Highly organized and able to manage multiple relationships and events at once
  • Generalist mindset — willing to roll up your sleeves to do both strategy and execution
  • Must have a car and be available for regular travel across the state
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