Power Digital Marketing

Performance Marketing

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals. You are self-started and autonomously own your responsibilities. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance
• Full ownership and execution of performance marketing via paid social & paid media native platforms
• Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
• Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
• Lead execution of optimizations with regards to performance improvements relative to goals
• Manage all client budgets and/or advise on budget changes based on your expertise
• Effectively own strategic communication internally for client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
• Weekly client progress recaps, outlining performance insights and future recommendations
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how to execute via paid social and paid media
• Full understanding of the eCommerce model and lead gen strategies
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Paid Advertising Strategist

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
• You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
• You are self-started and autonomously own your responsibilities.
• You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
• You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
• As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.
• Full ownership and execution of performance marketing via paid social & paid media native platforms.
• Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads.
• Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable.
• Lead execution of optimizations with regards to performance improvements relative to goals.
• Manage all client budgets and/or advise on budget changes based on your expertise.
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable.
• Weekly client progress recaps, outlining performance insights and future recommendations.

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
• You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
• You are self-started and autonomously own your responsibilities.
• You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
• You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
• As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
• You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
• You are self-started and autonomously own your responsibilities.
• You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
• You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
• As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.
• Full ownership and execution of performance marketing via paid social & paid media native platforms
• Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
• Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
• Lead execution of optimizations with regards to performance improvements relative to goals
• Manage all client budgets and/or advise on budget changes based on your expertise
• Effectively own strategic communication internally for client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
• Weekly client progress recaps, outlining performance insights and future recommendations
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how to execute via paid social and paid media
• Full understanding of the eCommerce model and lead gen strategies
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business
• You are oriented towards the clients’ business success, tying your efforts to the greater business goals
• You are self-started and autonomously own your responsibilities
• You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix
• You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management

SEO Marketing

• SEO Manager will be responsible for day-to-day support & management of client strategies who run SEO efforts from auditing & on boarding to monthly content and technical execution.
• Own the SEO and AIO strategy for a subset of clients in Healthcare
• Lead in creation of strategic client roadmaps that align with SEO best practices and client business goals
• As a key member of an SEO pod – support in managing implementation of SEO optimizations on client WordPress sites
• Support in the development and jointly present monthly performance reports to Account Managers and client points of contact
• Serve as true subject matter experts for clients and Account Managers as it relates to content and technical SEO strategies
• Lead core management of all things SEO: SEO strategy, UX, onsite content and link building
• Conduct ongoing keyword research and mapping to identify target topics and develop relevant content and on-page optimization strategies

SEO Manager, Healthcare

Content Manager

• Content Development
• Content frameworks may include blog content, sales landing page copy, lead magnets, and more
• Target audience
• Brand voice
• Goals
• Positioning
• Headings + Pertinent Information
• Develop net new content using artificial intelligence and natural language processing technologies
• Research & create robust project briefs including the following
• Content Editing
• Verify that sources are cited correctly
• Ensure that written content is properly formatted and laid out to meet the requirements of its intended medium
• Review written content for grammar, spelling, punctuation, and syntax errors
• Check the accuracy of facts and figures cited in the written content
• Ensure that written content adheres to specific brand guidelines, which may include guidelines for formatting and tone of voice
• Improve the readability and clarity of written content by restructuring sentences
• Run all content through plagiarism and AI detection tool
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Content Editor

• You will spend your day balancing creative writing with precision.
• Each morning often begins by reviewing assigned tasks and briefs your team has developed.
• You’ll generate new content using AI technology to produce assets such as blog articles, landing pages, and website content.
• Your focus shifts to careful editing: checking for grammar, spelling, punctuation, and syntax, while ensuring every piece aligns with brand voice and formatting standards.
• You will also verify facts, incorporate credible sources, and run plagiarism and AI detection checks to maintain integrity and originality.
• Throughout the day, you’ll collaborate with team members and stakeholders, ensuring clarity and consistency across deliverables.
• You will also look for opportunities to streamline processes, improve efficiency, and elevate the quality of content deliverables, ensuring all projects are completed on time and to the highest standard.

• Content Development
• Content Editing
• Collaborate with team members and stakeholders
• Utilize AI technologies to enhance and optimize business processes

• Content Development: Develop net new content using artificial intelligence and natural language processing technologies
• Content Editing: Review written content for grammar, spelling, punctuation, and syntax errors.
• Check the accuracy of facts and figures cited in the written content.

• As a Content Editor, you will spend your day balancing creative writing with precision.
• Review assigned tasks and briefs about the content topics, target audience, brand voice, goals, and positioning.
• Generate new content using AI technology to produce assets such as blog articles, landing pages, and website content.
• Focus on careful editing: checking for grammar, spelling, punctuation, and syntax, while ensuring every piece aligns with brand voice and formatting standards.
• Collaborate with team members and stakeholders, ensuring clarity and consistency across deliverables.

• As a Content Editor, you will spend your day balancing creative writing with precision.
• Each morning often begins by reviewing assigned tasks and briefs your team has developed.
• You’ll generate new content using AI technology to produce assets such as blog articles, landing pages, and website content.
• You will also verify facts, incorporate credible sources, and run plagiarism and AI detection checks to maintain integrity and originality.
• Your expertise allows you to adapt content across industries and formats, ensuring your writing and editing are precise, persuasive, and engaging.
• You will also look for opportunities to streamline processes, improve efficiency, and elevate the quality of content deliverables, ensuring all projects are completed on time and to the highest standard.

• As a Content Editor, you will spend your day balancing creative writing with precision. Each morning often begins by reviewing assigned tasks and briefs your team has developed. These include details about the content topics, target audience, brand voice, goals, positioning, and any other special requirements. With this foundation, you’ll move into content creation and editing. You’ll generate new content using AI technology to produce assets such as blog articles, landing pages, and website content. Once content is produced, your focus shifts to careful editing: checking for grammar, spelling, punctuation, and syntax, while ensuring every piece aligns with brand voice and formatting standards. You will also verify facts, incorporate credible sources, and run plagiarism and AI detection checks to maintain integrity and originality. Throughout the day, you’ll collaborate with team members and stakeholders, ensuring clarity and consistency across deliverables. Your expertise allows you to adapt content across industries and formats, ensuring your writing and editing are precise, persuasive, and engaging. You will also look for opportunities to streamline processes, improve efficiency, and elevate the quality of content deliverables, ensuring all projects are completed on time and to the highest standard.

Medical Director

• Lead strategic client accounts for brands navigating one of the most regulated and relationship-driven industries in marketing.
• Own the strategy across your portfolio — connecting paid, owned, and earned channels to business outcomes that matter: patient acquisition, lead volume, compliance, and growth.
• Lead cross-functional teams with confidence, serving as a trusted marketing partner to your clients.
• Bring healthcare-specific context to differentiate recommendations and advice that clients act on.
• Help drive performance through integrated marketing tactics across paid, owned, and earned channels.
• Guide clients on how marketing tactics can support business goals and outcomes.
• Collaborate with internal teams to support service expansions, contribute to developing and testing roadmaps, and guide tactical pivots when necessary.

Paid Advertising Strategist

Paid Advertising Strategist

Paid Advertising Strategist

Paid Advertising Strategist

Paid Advertising Strategist

SEO Manager, Healthcare

Content Editor

Content Editor

Content Editor

Content Editor

Content Editor

Content Editor

Content Editor

Healthcare Account Director