Paid Advertising Strategist

Power Digital Marketing

Paid Advertising Strategist owning execution and growth of campaigns at Power Digital. Responsible for performance marketing and client communications in digital marketing.

Posted 7/3/2026full-timeRemote • 🇵🇪 PeruMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
You are self-started and autonomously own your responsibilities.
You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.
Full ownership and execution of performance marketing via paid social & paid media native platforms.
Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads.
Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable.
Lead execution of optimizations with regards to performance improvements relative to goals.
Manage all client budgets and/or advise on budget changes based on your expertise.
Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable.
Weekly client progress recaps, outlining performance insights and future recommendations.

Requirements

What you’ll need

2-3 years of digital marketing experience. 1-2 years in agency setting
Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
Minimum 2 years of experience with Meta Ads for direct response campaigns
Minimum 2 years of hands-on experience with Search Engine Marketing
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing and paid media’s place in the funnel.
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated individual with a strong desire to succeed
Excellent interpersonal skills
Strong work ethic and ability to learn quickly and independently
Interested in a long-lasting relationship with a growing company.

Benefits

Comp & perks

Proficiency in spoken and written English at an advanced level is required for this role.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Keyword ResearchAd Copy DevelopmentBid OptimizationPerformance Max CampaignsStandard Shopping CampaignsYouTube AdsDisplay AdvertisingLocal CampaignsBing AdsDigital Marketing Experience

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsProject Management SkillsInterpersonal Skills