Paid Advertising Strategist

Power Digital Marketing

Paid Advertising Strategist at Power Digital, executing paid media campaigns and driving client success. Utilizing digital strategies in a diverse, tech-focused environment.

Posted 7/3/2026full-timeRemote • 🇳🇮 NicaraguaJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business
You are oriented towards the clients’ business success, tying your efforts to the greater business goals
You are self-started and autonomously own your responsibilities
You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix
You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management

Requirements

What you’ll need

2-3 years of digital marketing experience. 1-2 years in agency setting
Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
Minimum 2 years of experience with Meta Ads for direct response campaigns
Minimum 2 years of hands-on experience with Search Engine Marketing
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing and paid media’s place in the funnel

Benefits

Comp & perks

Power Digital’s people and culture are at the core of our success
We value diversity in backgrounds and experiences
Excellent interpersonal skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Keyword ResearchAd Copy DevelopmentBid OptimizationPerformance Max CampaignsStandard Shopping CampaignsYouTube AdsDisplay AdvertisingLocal CampaignsBing AdsFull-Funnel Marketing

Soft Skills

Client CommunicationSelf-StarterAutonomous Ownership