Business Analyst – Brand & Marketing Performance
AlphaPet Ventures GmbH
Tableau
Job Level
JuniorMid-Level
Tech Stack
Tableau
About the role
- Analyzing channel performance (Google, Facebook, and others) using Looker and other tools to ensure CAC and CPA thresholds are met.
- Owning day-to-day paid media operations while developing the ability to uncover new growth levers.
- Driving creative strategy: writing briefs, partnering with video editors and designers, and scaling output.
- Building, testing, and adopting AI-powered workflows to automate parts of the growth engine.
- Collaborating across teams to share insights that improve product, funnel, and conversion performance.
- Supporting new go-to-market initiatives, including upcoming launches in home and auto insurance.
- Acting as a generalist problem-solver — proactively identifying bottlenecks and tackling ambiguous challenges across the growth team.
Requirements
- 2–3 years of experience in consulting, banking, strategy/ops, CPG, or a growth role at a startup/scale-up.
- Proven ability to use data to solve business problems, identify patterns, and generate insights (Excel, pivot tables, or visualization tools).
- Exposure to product marketing or business growth (e.g., go-to-market initiatives, customer insights, or revenue-driving projects).
- Curiosity and drive to experiment with AI tools and apply them to workflows.
- Entrepreneurial mindset — motivated by impact, ownership, and long-term business building.
- Strong work ethic, comfort with ambiguity, and ability to learn quickly.
