PolicyMe

Director

• Build and lead PolicyMe’s brand strategy
• Own and evolve the brand platform, including positioning, narrative, tone, proof points, and our advice philosophy.
• Translate the platform into clear guidelines and a knowledge base that anchors how the company communicates.
• Define a consistent system for message architecture across the website, product surfaces, content, and marketing.
• Own the brand budget, manage our brand and PR agencies, and build a small internal brand bench over time.
• Develop sharp briefs tied to business problems, not just creative asks.
• Run the full campaign cycle: brief, concept evaluation, production, launch, and post mortem.
• Manage agency relationships, including RFPs when needed, and ensure creative meets both brand standards and commercial goals.
• Partner with the Director of Growth Marketing to align creative with media strategy across always on and major campaigns.
• Work with design and product on website structure, messaging, and polish.
• Review and improve product copy, explainers, and service communications to maintain consistency and clarity.
• Ensure all new experiences reflect our brand and advice philosophy.
• Identify and activate under leveraged channels such as PR, organic social, partnerships, and earned media.
• Establish a brand measurement framework that includes independent tracking, search signals, and funnel level indicators.
• Tie brand work to conversion, trust, and customer level outcomes.
• Set quarterly OKRs that define the impact brand will have across awareness, preference, and experience quality.
• Co lead a cross functional brand council with product, design, and operations to align brand promise with customer experience.
• Help articulate and socialize PolicyMe’s brand story internally so teams understand what we stand for and how that should show up in their work
• Build rituals and systems that keep teams aligned around standards and decision making.

Director of Brand

Insurance

• Help prospective clients navigate life, critical illness, and health & dental insurance options using PolicyMe’s digital platform and your product knowledge
• Speak with customers to answer questions and guide them through the buying process
• Manage a high-volume pipeline of 300–350 leads each month
• Use HubSpot to track conversations, follow-ups, and application stages
• Recommend the right coverage based on customer needs, using a clear and honest consultative approach
• Maintain high-quality service across phone, email, and SMS channels
• Address customer questions related to their needs, product details, or how the insurance process works
• Collaborate with teammates and team leads to help improve workflows and elevate the customer experience
• Ensure every prospective customer receives the same honest, helpful, and human service PolicyMe is known for
• Other duties as required

Licensed Life Insurance Advisor

Growth Marketing

• Analyzing channel performance (Google, Facebook, and others) using Looker and other tools to ensure CAC and CPA thresholds are met.
• Owning day-to-day paid media operations while developing the ability to uncover new growth levers.
• Driving creative strategy: writing briefs, partnering with video editors and designers, and scaling output.
• Building, testing, and adopting AI-powered workflows to automate parts of the growth engine.
• Collaborating across teams to share insights that improve product, funnel, and conversion performance.
• Supporting new go-to-market initiatives, including upcoming launches in home and auto insurance.
• Acting as a generalist problem-solver — proactively identifying bottlenecks and tackling ambiguous challenges across the growth team.

Director of Brand

Licensed Life Insurance Advisor

Growth Strategist