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Growth Marketing

• Analyzing channel performance (Google, Facebook, and others) using Looker and other tools to ensure CAC and CPA thresholds are met.
• Owning day-to-day paid media operations while developing the ability to uncover new growth levers.
• Driving creative strategy: writing briefs, partnering with video editors and designers, and scaling output.
• Building, testing, and adopting AI-powered workflows to automate parts of the growth engine.
• Collaborating across teams to share insights that improve product, funnel, and conversion performance.
• Supporting new go-to-market initiatives, including upcoming launches in home and auto insurance.
• Acting as a generalist problem-solver — proactively identifying bottlenecks and tackling ambiguous challenges across the growth team.

Growth Strategist